We are Tilburg University

We are Tilburg University

Bio

I study creativity: The thinking processes that make the creation of new, useful, and elegant ideas, solutions, and products possible. My research explores creative task performance and its relationships with topics such as emotion, mind wandering, and prediction; which I study in new ways by combining digital media, sensor technologies, and ecologically valid tasks; and which results I aim to translate into tools and technologies that help people get more out of their creative capabilities in professional practice. I am currently an assistant professor at the Department of Communication and Cognition, Tilburg University, and teach at their New Media Design program. I received a PhD in Creativity Science from City, University of London, an MSc in Media Technology from Leiden University, and a BFA in Autonomous Art from the ArtScience Interfaculty of the Royal Academy of Art and the Royal Conservatoire, The Hague.

Expertise

I specialise in the following topics:

  • Psychology of creativity and problem solving
  • Cognitive neuroscience of creativity and problem solving
  • Cognitive enhancement
  • Creativity support tools

Courses

Recent publications

  1. Eye blink rate predicts and dissociates the effective execution of ea…

    de Rooij, A., Vromans, R., & Dekker, M. (2019). Eye blink rate predicts and dissociates the effective execution of early and late stage creative idea generation. In A. Goel, C. Seifert, & C. Freska (Eds.), Proceedings of the 41st Annual Conference of the Cognitive Science Society (Vol. 41, pp. 1606-1612). Austin, TX.
  2. Being yourself to be creative - How using self-similar avatars can su…

    Marinussen, M., & de Rooij, A. (2019). Being yourself to be creative: How using self-similar avatars can support the generation of original ideas in virtual environments. 285-293. Paper presented at ACM Creativity and Cognition 2019, San Diego, United States.
  3. Academic Challenges in HCI Education – The New Media Design Bachelor …

    Slegers, K., de Rooij, A., van Enschot, R., Elloumi, L., van der Laan, N., & de Wit, J. (2019). Academic Challenges in HCI Education – The New Media Design Bachelor and Master Programs. Paper presented at EduCHI 2019, Glasgow, United Kingdom.
  4. Improving privacy choice through design - How designing for reflectio…

    Terpstra, A., Schouten, A., de Rooij, A., & Leenes, R. (2019). Improving privacy choice through design: How designing for reflection could support privacy self-management. First Monday, 24(7), 1-13.
  5. The Predictive Creative Mind - A First Look at Spontaneous Prediction…

    Valtulina, J., & de Rooij, A. (2019). The Predictive Creative Mind: A First Look at Spontaneous Predictions and Evaluations during Idea Generation. Frontiers in Psychology, 10, [2465].

Find an expert or expertise