We are Tilburg University

We are Tilburg University

Bio

I study creativity: The thinking processes that make the creation of new, useful, and elegant ideas, solutions, and products possible. My research explores creative task performance and its relationships with topics such as emotion, mind wandering, and prediction; which I study in new ways by combining digital media, sensor technologies, and ecologically valid tasks; and which results I aim to translate into tools and technologies that help people get more out of their creative capabilities in professional practice. I am currently an assistant professor at the Department of Communication and Cognition, Tilburg University, and teach at their New Media Design program. I received a PhD in Creativity Science from City, University of London, an MSc in Media Technology from Leiden University, and a BFA in Autonomous Art from the ArtScience Interfaculty of the Royal Academy of Art and the Royal Conservatoire, The Hague.

Expertise

I specialise in the following topics:

  • Psychology of creativity and problem solving
  • Cognitive neuroscience of creativity and problem solving
  • Cognitive enhancement
  • Creativity support tools

Courses

Recent publications

  1. Improving privacy choice through design - How designing for reflectio…

    Terpstra, A., Schouten, A., de Rooij, A., & Leenes, R. (2019). Improving privacy choice through design: How designing for reflection could support privacy self-management. First Monday, 24(7), 1-13.
  2. The Innovation Potential of Sensory Augmentation for Public Space

    van Dartel, M., & de Rooij, A. (2019). The Innovation Potential of Sensory Augmentation for Public Space. 79. Paper presented at International Symposium on Electronic Art, Gwangju, Korea, Republic of.
  3. Being yourself to be creative - How using self-similar avatars can su…

    Marinussen, M., & de Rooij, A. (2019). Being yourself to be creative: How using self-similar avatars can support the generation of original ideas in virtual environments. 285-293. Paper presented at ACM Creativity and Cognition 2019, San Diego, United States.
  4. Eye blink rate predicts and dissociates the effective execution of ea…

    de Rooij, A., Vromans, R., & Dekker, M. (2019). Eye blink rate predicts and dissociates the effective execution of early and late stage creative idea generation. In A. Goel, C. Seifert, & C. Freska (Eds.), Proceedings of the 41st Annual Conference of the Cognitive Science Society (Vol. 41, pp. 1606-1612). Austin, TX.
  5. Augmented Metacognition - Exploring Pupil Dilation Sonification to El…

    de Rooij, A., Schraffenberger, H., & Bontje, M. (2018). Augmented Metacognition: Exploring Pupil Dilation Sonification to Elicit Metacognitive Awareness. In Proceedings of the Twelfth International Conference on Tangible, Embedded, and Embodied Interaction

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