Bio

I study creativity: The thinking processes that make the creation of new, useful, and elegant ideas, solutions, and products possible. My research explores creative task performance and its relationships with topics such as emotion, mind wandering, and prediction; which I study in new ways by combining digital media, sensor technologies, and ecologically valid tasks; and which results I aim to translate into tools and technologies that help people get more out of their creative capabilities in professional practice. I am currently an assistant professor at the Department of Communication and Cognition, Tilburg University, and teach at their New Media Design program. I received a PhD in Creativity Science from City, University of London, an MSc in Media Technology from Leiden University, and a BFA in Autonomous Art from the ArtScience Interfaculty of the Royal Academy of Art and the Royal Conservatoire, The Hague.

Expertise

I specialise in the following topics:

  • Psychology of creativity and problem solving
  • Cognitive neuroscience of creativity and problem solving
  • Cognitive enhancement
  • Creativity support tools

Courses

Recent publications

  1. Emergence of Metacognitive knowledge via Audible Pupil Size

    de Rooij, A., Wijers, I., & Marinussen, M. (2021). Emergence of Metacognitive knowledge via Audible Pupil Size. In European Conference on Cognitive Ergonomics 2021 (pp. 1-7). [18]
  2. Brainstorming With a Social Robot Facilitator - Better Than Human Fac…

    Geerts, J., de Wit, J., & de Rooij, A. (2021). Brainstorming With a Social Robot Facilitator: Better Than Human Facilitation Due to Reduced Evaluation Apprehension? Frontiers in Robotics and AI.
  3. How graphic designers rely on intuition as an ephemeral facility to s…

    Rooij, A. D., Dekker, E., Slegers, K., & Biskjaer, M. M. (2021). How graphic designers rely on intuition as an ephemeral facility to support their creative design process. International Journal of Design Creativity and Innovation.
  4. The (dis) pleasures of creativity - Spontaneous eye blink rate during…

    de Rooij, A., & Vromans, R. (2020). The (dis) pleasures of creativity: Spontaneous eye blink rate during divergent and convergent thinking depends on individual differences in positive and negative affect. The Journal of Creative Behavior, 54(2), 436-452.
  5. Reflective Journaling - A Theoretical Model and Digital Prototype for…

    Rivera, A., de Rooij, A., & Jones, S. (2020). Reflective Journaling: A Theoretical Model and Digital Prototype for Developing Resilience and Creativity. In P. Zaphiris, & A. Ioannou (Eds.), Learning and Collaboration Technologies. Designing, Developing and Deploying Learning Experiences: 7th International Conference, LCT 2020, Held as Part of the 22nd HCI International Conference, HCII 2020, Copenhagen, Denmark, July 19–24, 2020, Proceedings, Part I (Vol. 12205, pp. 144-158). Springer.

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