Bio

Bart Bronnenberg is a Professor of Marketing at the Tilburg School of Economics and Management. He is also a research fellow of the Centre for Economic Policy Research (CEPR) in London. He holds Ph.D. and M.Sc. degrees in management from INSEAD, Fontainebleau, France, and an M.Sc. degree in industrial engineering from Twente University, the Netherlands. Bart Bronnenberg previously held appointments at the University of Texas in Austin (1994-1998), the University of California, Los Angeles (1998-2007) , Tilburg University (2007-2017) and Stanford University (2017-2018, currently on unpaid leave).

Bart Bronnenberg’s current research covers (1) convenience and retailing, (2) branding and entry barriers, and (3) consumer search behavior and online product search. His publications on these topics have appeared in leading academic journals in business and economics. 

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Recent publications

  1. Marketing investment and intangible brand capital

    Bronnenberg, B. J. J. A. M., Dubé, J., & Syverson, C. (Accepted/In press). Marketing investment and intangible brand capital. Journal of Economic Perspectives.
  2. How Do Nutritional Warning Labels Affect Prices?

    Pachali, M., Kotschedoff, M., van Lin, A., Bronnenberg, B., & van Herpen, E. (2022). How Do Nutritional Warning Labels Affect Prices? SSRN. https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3642756
  3. How do nutritional warning labels affect prices?

    Pachali, M., Kotschedoff, M. J. W., van Lin, A., Bronnenberg, B. J. J. A. M., & van Herpen, E. (Accepted/In press). How do nutritional warning labels affect prices? Journal of Marketing Research.
  4. How push messaging impacts consumer spending and reward redemption in…

    Bies, S., Bronnenberg, B. J. J. A. M., & Gijsbrechts, E. (2021). How push messaging impacts consumer spending and reward redemption in store-loyalty programs. International Journal of Research in Marketing, 38(4), 877-899.
  5. Millennials and the take-off of craft brands: Preference formation in…

    Bronnenberg, B. J. J. A. M., Dube, J. P., & Joo, J. (Accepted/In press). Millennials and the take-off of craft brands: Preference formation in the U.S. beer industry. Marketing Science. https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3761978

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