We are Tilburg University

We are Tilburg University

Bio

Bart Bronnenberg is a Professor of Marketing at the Tilburg School of Economics and Management. He is also a research fellow of the Centre for Economic Policy Research (CEPR) in London. He holds Ph.D. and M.Sc. degrees in management from INSEAD, Fontainebleau, France, and an M.Sc. degree in industrial engineering from Twente University, the Netherlands. Bart Bronnenberg previously held appointments at the University of Texas in Austin (1994-1998), the University of California, Los Angeles (1998-2007) , Tilburg University (2007-2017) and Stanford University (2017-2018, currently on unpaid leave).

Bart Bronnenberg’s current research covers (1) convenience and retailing, (2) branding and entry barriers, and (3) consumer search behavior and online product search. His publications on these topics have appeared in leading academic journals in business and economics. 

Courses

Recent publications

  1. Consumer misinformation and the brand premium - A private label blind…

    Dube, J-P., Bronnenberg, B. J. J. A. M., & Sanders, R. E. (Accepted/In press). Consumer misinformation and the brand premium: A private label blind taste test. Marketing Science.
  2. Applying structural models in a public policy context

    Albuquerque, P., & Bronnenberg, B. (2018). Applying structural models in a public policy context. In N. Mizik, & D. M. Hanssens (Eds.), Handbook of Marketing Analytics (pp. 539-546). Cheltenham, UK: Edward Elgar.
  3. Retailing and consumer demand for convenience

    Bronnenberg, B. (2018). Retailing and consumer demand for convenience. In K. Gielens, & E. Gijsbrechts (Eds.), Handbook of Research on Retailing (pp. 17-43). Cheltenham, UK: Edwar Elgar.
  4. Changing their tune - How consumers' adoption of online streaming aff…

    Datta, H., Knox, G., & Bronnenberg, B. (2018). Changing their tune: How consumers' adoption of online streaming affects music consumption and discovery. Marketing Science, 37(1), 5-21.
  5. Pennies for your thoughts - Costly product consideration and purchase…

    Huang, Y., & Bronnenberg, B. (2018). Pennies for your thoughts: Costly product consideration and purchase quantity thresholds. Marketing Science, 37(6), 1009-1028.

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