prof.dr.ir. Bart Bronnenberg

Bio

Bart Bronnenberg is a Professor of Marketing at the Tilburg School of Economics and Management. He is also a research fellow of the Centre for Economic Policy Research (CEPR) in London. He holds Ph.D. and M.Sc. degrees in management from INSEAD, Fontainebleau, France, and an M.Sc. degree in industrial engineering from Twente University, the Netherlands. Bart Bronnenberg previously held appointments at the University of Texas in Austin (1994-1998), the University of California, Los Angeles (1998-2007) , Tilburg University (2007-2017) and Stanford University (2017-2018, currently on unpaid leave).

Bart Bronnenberg’s current research covers (1) convenience and retailing, (2) branding and entry barriers, and (3) consumer search behavior and online product search. His publications on these topics have appeared in leading academic journals in business and economics. 

Courses

• Pricing and Monetization Strategies
• Global Sustainable Leadership

Recent publications

1. How do nutritional warning labels affect prices?

   Pachali, M., Kotschedoff, M. J. W., van Lin, A., Bronnenberg, B. J. J. A. M., & van Herpen, E. (2023). How do nutritional warning labels affect prices? Journal of Marketing Research, 60(1), 92-109.

2. Consumer time budgets and grocery shopping behavior

   Bronnenberg, B. J. J. A. M., Klein, T., & Xu, Y. (Accepted/In press). Consumer time budgets and grocery shopping behavior. Management Science.

3. Marketing investment and intangible brand capital

   Bronnenberg, B. J. J. A. M., Dubé, J., & Syverson, C. (2022). Marketing investment and intangible brand capital. Journal of Economic Perspectives, 36(3), 53-74.

4. Millennials and the take-off of craft brands: Preference formation in…

   Bronnenberg, B. J. J. A. M., Dube, J. P., & Joo, J. (2022). Millennials and the take-off of craft brands: Preference formation in the U.S. beer industry. Marketing Science, 41(4), 282-304.

5. Consumer transportation costs and the value of E-commerce: Evidence f…

   Huang, Y., & Bronnenberg, B. J. J. A. M. (2022). Consumer transportation costs and the value of E-commerce: Evidence from the Dutch apparel industry. Marketing Science. ,