Bio

I am an Assistant Professor of Operations Management in the Department of Information Systems and Operations Management, Tilburg School of Economics and Management. I hold a Ph.D. in Management (specialised in Technology and Operations Management) from INSEAD Business School, France, and a MSc degree in Operations Management and Logistics from Eindhoven University of Technology. 

Expertise

My research is on two streams: sustainable operations and humanitarian operations. Specifically, I am currently interested in understanding 1) how environmental regulations affect businesses and 2) how humanitarian financing mechanisms affect the impact created by humanitarian organisations. To analyse these questions, I use analytical (game-theoretic) models with an application to real data. My research has been acknowledged with academic awards and my insights were published for practitioners. 

Teaching

My teaching follows my research. I am excited about teaching core operations management topics and showing how these can be crucial in solving the current societal problems. At INSEAD, I taught the MBA courses Business Sustainability Thinking and Process and Operations Management, and won an award for my performance. At TiSEM, I am currently developing courses on operations management for the UN Sustainable Development Goals. 

Recent publications

  1. Business Models for Resource Efficiency in For-Profit and Humanitaria…

    Gülserliler, E. (2023). Business Models for Resource Efficiency in For-Profit and Humanitarian Operations. [Doctoral Thesis, INSEAD].
  2. Business not as usual: Companies stepping up in crisis

    Urlu, B. (Author), Gülserliler, E. (Author), & Van Wassenhove, L. N. (Author). (2023). Business not as usual: Companies stepping up in crisis. Web publication/site, INSEAD. https://knowledge.insead.edu/responsibility/business-not-usual-companies-stepping-crisis
  3. Consumer acceptance of circular business models and potential effects…

    Gulserliler, E. G., Blackburn, J. D., & Van Wassenhove, L. N. (2022). Consumer acceptance of circular business models and potential effects on economic performance: The case of washing machines. Journal of Industrial Ecology, 26(2), 509-521.
  4. Business Model Choice under Right-to-Repair - Economic and Environmen…

    Gülserliler, E., Atasu, A., & Van Wassenhove, L. N. (2022). Business Model Choice under Right-to-Repair: Economic and Environmental Consequences . (SSRN). SSRN. https://papers.ssrn.com/sol3/papers.cfm?abstract_id=4011640
  5. Stakeholder perspectives on right-to-repair laws

    Gülserliler, E. (Author), Atasu, A. (Author), & Van Wassenhove, L. N. (Author). (2022). Stakeholder perspectives on right-to-repair laws. Web publication/site, INSEAD. https://knowledge.insead.edu/operations/stakeholder-perspectives-right-repair-laws

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