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Inge Geyskens is professor of marketing at Tilburg University. Her research and teaching interests focus on the strategic interaction between manufacturers and their distribution channel partners. Her research has appeared in leading academic journals in marketing and management, including the International Journal of Research in Marketing, Journal of Marketing, Journal of Marketing Research, Marketing Science, Academy of Management Journal, and Strategic Management Journal. She is currently an Associate Editor for the Journal of Marketing and serves on the boards of the International Journal of Research in Marketing and the Journal of Retailing.