We are Tilburg University

We are Tilburg University

Bio

Inge Geyskens is professor of marketing at Tilburg University. Her research and teaching interests focus on the strategic interaction between manufacturers and their distribution channel partners. Her research has appeared in leading academic journals in marketing and management, including the International Journal of Research in Marketing, Journal of Marketing, Journal of Marketing Research, Marketing Science, Academy of Management Journal, and Strategic Management Journal. She is currently an Associate Editor for the Journal of Marketing and serves on the boards of the International Journal of Research in Marketing and the Journal of Retailing.

Courses

Recent publications

  1. Using technology to bring online convenience to offline shopping

    Dekimpe, M. G., Geyskens, I., & Gielens, K. (2020). Using technology to bring online convenience to offline shopping. Marketing Letters, 31(1), 25-29.
  2. Navigating the last mile in grocery shopping: The click and collect f…

    Gielens, K. J. P., Gijsbrechts, E., & Geyskens, I. (2020). Navigating the last mile in grocery shopping: The click and collect format. Journal of Marketing.
  3. Opening the umbrella - The effect of rebranding multiple category spe…

    Keller, K. O., Geyskens, I., & Dekimpe, M. (2020). Opening the umbrella: The effect of rebranding multiple category specific private-label brands to one umbrella brand. Journal of Marketing Research, 57(4), 677-694.
  4. Buyer participation in outsourced new product development projects - …

    Slot, J. H., Wuyts, S. H. K., & Geyskens, I. (2020). Buyer participation in outsourced new product development projects: The role of relationship multiplexity. Journal of Operations Management, 66(5), 578-612.
  5. Retailing research in rapidly changing times - On the danger of being…

    Dekimpe, M. G., & Geyskens, I. (2019). Retailing research in rapidly changing times: On the danger of being leapfrogged by practice. Journal of Retailing, 95(1), 6-9.

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