We are Tilburg University

We are Tilburg University

Bio

Inge Geyskens is professor of marketing at Tilburg University. Her research and teaching interests focus on the strategic interaction between manufacturers and their distribution channel partners. Her research has appeared in leading academic journals in marketing and management, including the International Journal of Research in Marketing, Journal of Marketing, Journal of Marketing Research, Marketing Science, Academy of Management Journal, and Strategic Management Journal. She is currently an Associate Editor for the Journal of Marketing and serves on the boards of the International Journal of Research in Marketing and the Journal of Retailing.

Courses

Recent publications

  1. Retailing research in rapidly changing times - On the danger of being…

    Dekimpe, M. G., & Geyskens, I. (2019). Retailing research in rapidly changing times: On the danger of being leapfrogged by practice. Journal of Retailing, 95(1), 6-9.
  2. Using technology to bring online convenience to offline shopping

    Dekimpe, M. G., Geyskens, I., & Gielens, K. (2019). Using technology to bring online convenience to offline shopping. Marketing Letters.
  3. How to brand your private labels

    Geyskens, I., Keller, K. O., Dekimpe, M. G., & de Jong, K. (2018). How to brand your private labels. Business horizons, 61(3), 487-496.
  4. Retailer power in the grocery industry

    Geyskens, I. (2018). Retailer power in the grocery industry. In K. Gielens, & E. Gijsbrechts (Eds.), Handbook of Research on Retailing (pp. 399-410). Cheltenham: Edward Elgar Publishing.
  5. The new regulator in town - The effect of Walmart’s sustainability ma…

    Gielens, K. J. P., Geyskens, I., Deleersnyder, B., & Nohe, M. (2018). The new regulator in town: The effect of Walmart’s sustainability mandate on supplier shareholder value. Journal of Marketing, 82(2), 124-141.

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