prof. dr. Inge Geyskens

Bio

Inge Geyskens is professor of marketing at Tilburg University. Her research and teaching interests focus on the strategic interaction between manufacturers and their distribution channel partners. Her research has appeared in leading academic journals in marketing and management, including the International Journal of Research in Marketing, Journal of Marketing, Journal of Marketing Research, Marketing Science, Academy of Management Journal, and Strategic Management Journal. She is currently an Associate Editor for the Journal of Marketing and serves on the boards of the International Journal of Research in Marketing and the Journal of Retailing.

Courses

• International Business Research
• Marketing Channel Management

Recent publications

1. Adding budget and premium private labels to standard private labels -…

   Keller, K. O., Dekimpe, M. G., & Geyskens, I. (2022). Adding budget and premium private labels to standard private labels: Established empirical generalizations, emerging empirical insights, and future research. Journal of Retailing, 98(1), 5-23.

2. Navigating the last mile - The demand effects of click-and-collect or…

   Gielens, K. J. P., Gijsbrechts, E., & Geyskens, I. (2021). Navigating the last mile: The demand effects of click-and-collect order fulfillment. Journal of Marketing, 85(4), 158-178.

3. Using technology to bring online convenience to offline shopping

   Dekimpe, M. G., Geyskens, I., & Gielens, K. (2020). Using technology to bring online convenience to offline shopping. Marketing Letters, 31(1), 25-29.

4. Opening the umbrella - The effect of rebranding multiple category spe…

   Keller, K. O., Geyskens, I., & Dekimpe, M. (2020). Opening the umbrella: The effect of rebranding multiple category specific private-label brands to one umbrella brand. Journal of Marketing Research, 57(4), 677-694.

5. Buyer participation in outsourced new product development projects - …

   Slot, J. H., Wuyts, S. H. K., & Geyskens, I. (2020). Buyer participation in outsourced new product development projects: The role of relationship multiplexity. Journal of Operations Management, 66(5), 578-612.