dr. Ini Vanwesenbeeck

Bio

Ini graduated as a PhD student in 2016 (Antwerp University). Her dissertation was funded by the Special Research Fund – Flanders (FWO) and focused on children’s processing of embedded advertising. In 2016, Ini was appointed as the research coordinator of the interdisciplinary VLAIO-SBO project AdLit (short for Advertising Literacy), which was a collaboration between Ghent University, the Free University of Brussels and the University of Antwerp. Thereafter, Ini was affiliated as a postdoctoral researcher at the Center for Persuasive Communication (UGent). Currently, Ini is fulltime working as a assistant professor at the Department of Communication and Cognition (Tilburg University). In her research, Ini mostly focusses on minors’ processing of (persuasive) media. Her main research interest is influencer marketing, children’s media usage and consumer behaviour.

Courses

• Resistance and Persuasion
• Marketingcommunication & New Media
• Societal Impact
• Content Marketing

Recent publications

1. A qualitative approach to unravel young children's advertising litera…

   Loose, F., Hudders, L., De Jans, S., & Vanwesenbeeck, I. (2023). A qualitative approach to unravel young children's advertising literacy for YouTube advertising: in-depth interviews with children and their parents. Young Consumers, 24(1), 74-94. Advance online publication.

2. Child's privacy versus mother's fame - unravelling the biased decisio…

   Van den Abeele, E., Vanwesenbeeck, I., & Hudders, L. (2023). Child's privacy versus mother's fame: unravelling the biased decision-making process of momfluencers to portray their children online. Information, communication & society, 1-17.

3. Wetenschapscommunicatie in de spotlights

   Aarts, N., Smeets, I., & Vanwesenbeeck, I. (2022). Wetenschapscommunicatie in de spotlights. Tijdschrift voor Communicatiewetenschap, 50(3), 141-146.

4. Predicting Parental Mediation of Personalized Advertising and Online …

   Holvoet, S., Vanwesenbeeck, I., Hudders, L., & Herrewijn, L. (2022). Predicting Parental Mediation of Personalized Advertising and Online Data Collection Practices Targeting Teenagers. Journal of Broadcasting and Electronic Media. Advance online publication.

5. MagDitOnline.be

   Hudders, L. (Author), Vanwesenbeeck, I. (Author), Beuckels, E. (Author), Van den Abeele, E. (Author), de Brabandere, M. (Author), & De Jans , S. (Author). (2022). MagDitOnline.be. Web publication/site, Ghent University. http://www.magditonline.be