dr. Ini Vanwesenbeeck

Bio

Ini graduated as a PhD student in 2016 (Antwerp University). Her dissertation was funded by the Special Research Fund – Flanders (FWO) and focused on children’s processing of embedded advertising. In 2016, Ini was appointed as the research coordinator of the interdisciplinary VLAIO-SBO project AdLit (short for Advertising Literacy), which was a collaboration between Ghent University, the Free University of Brussels and the University of Antwerp. Thereafter, Ini was affiliated as a postdoctoral researcher at the Center for Persuasive Communication (UGent). Currently, Ini is fulltime working as a assistant professor at the Department of Communication and Cognition (Tilburg University). In her research, Ini mostly focusses on minors’ processing of (persuasive) media. Her main research interest is influencer marketing, children’s media usage and consumer behaviour.

Courses

• Resistance and Persuasion
• Digital Food Marketing
• Social Media: Risks & Opportunities
• Content Marketing

Recent publications

1. A qualitative approach to unravel young children's advertising litera…

   Loose, F., Hudders, L., De Jans, S., & Vanwesenbeeck, I. (2023). A qualitative approach to unravel young children's advertising literacy for YouTube advertising: in-depth interviews with children and their parents. Young Consumers, 24(1), 74-94.

2. Predicting Parental Mediation of Personalized Advertising and Online …

   Holvoet, S., Vanwesenbeeck, I., Hudders, L., & Herrewijn, L. (2022). Predicting Parental Mediation of Personalized Advertising and Online Data Collection Practices Targeting Teenagers. Journal of Broadcasting and Electronic Media.

3. Surveying dog owners' use and understanding of, and communication wit…

   Keller, P., Vanwesenbeeck, I., & Decloedt, A. (2022). Surveying dog owners' use and understanding of, and communication with veterinarians about, complementary and alternative veterinary medicine. Veterinary record.

4. Ad or not? Disclosure cues in sponsored YouTube videos aimed at presc…

   Loose, F., Hudders, L., De Jans , S., & Vanwesenbeeck, I. (2022). Ad or not? Disclosure cues in sponsored YouTube videos aimed at preschool children.

5. Preschoolers and Advertising - A Systematic Literature Review and Fut…

   Loose, F., Hudders, L., Vanwesenbeeck, I., & De Jans, S. (2022). Preschoolers and Advertising: A Systematic Literature Review and Future Research Agenda on the Effects of Advertising on Preschool Children. Journal of advertising, 1-17.