dr. Ini Vanwesenbeeck

Bio

Ini graduated as a PhD student in 2016 (Antwerp University). Her dissertation was funded by the Special Research Fund – Flanders (FWO) and focused on children’s processing of embedded advertising. In 2016, Ini was appointed as the research coordinator of the interdisciplinary VLAIO-SBO project AdLit (short for Advertising Literacy), which was a collaboration between Ghent University, the Free University of Brussels and the University of Antwerp. Thereafter, Ini was affiliated as a postdoctoral researcher at the Center for Persuasive Communication (UGent). Currently, Ini is fulltime working as a assistant professor at the Department of Communication and Cognition (Tilburg University). In her research, Ini mostly focusses on minors’ processing of (persuasive) media. Her main research interest is influencer marketing, children’s media usage and consumer behaviour.

Courses

• Marketingcommunication & New Media
• Content Marketing
• Resistance and Persuasion
• Societal Impact

Recent publications

1. Surveying dog owners' use and understanding of, and communication wit…

   Keller, P., Vanwesenbeeck, I., & Decloedt, A. (2023). Surveying dog owners' use and understanding of, and communication with veterinarians about, complementary and alternative veterinary medicine. Veterinary record, 192(11), 419-458. Article e2343.

2. A qualitative approach to unravel young children's advertising litera…

   Loose, F., Hudders, L., De Jans, S., & Vanwesenbeeck, I. (2023). A qualitative approach to unravel young children's advertising literacy for YouTube advertising: in-depth interviews with children and their parents. Young Consumers, 24(1), 74-94.

3. Influencing for the better - Influencers als gezondheidsambassadeurs

   Schouten, A., Folkvord, F., Janssen, L., Vanwesenbeeck, I., Pabian, S., Croes, E., van der Waal, N., & Nanne, A. (2023). Influencing for the better: Influencers als gezondheidsambassadeurs. Stichting Wetenschappelijk Onderzoek Commerciële Communicatie, SWOCC. https://www.swocc.nl/publicatie/influencing-for-the-better/

4. Your fitfluencer is not like mine. Categorization of Instagram fitflu…

   Spapens, I., Vanwesenbeeck, I., Pabian, S., & Schouten, A. (2023). Your fitfluencer is not like mine. Categorization of Instagram fitfluencers and their effects on their followers’ body satisfaction and well-being.. Abstract from Etmaal van de Communicatiewetenschap, Enschede, Netherlands.

5. Influencer Endorsements - How Perceived Deception and Perceived Simil…

   Tomas, F., de Bont, K., & Vanwesenbeeck, I. (2023). Influencer Endorsements: How Perceived Deception and Perceived Similarity Affect the Source Credibility of Product Reviews by Influencers. Paper presented at 73rd Annual ICA conference, Toronto, Canada.