Bio

As an expert in social psychology and marketing communication I study consumer responses to different types of persuasive communication. With my research I aim to gain an understanding of the dynamics behind the success and failure of marketing communications (e.g., influencer advertising) and health communication (e.g., humor and fear appeals). Specifically, I focus on the interaction between message and receiver characteristics that either promote persuasion, induce resistance, or may help to overcome resistance to persuasion. A core finding of my work is that the success and failure of persuasive communication strategies significantly depends on receivers' ability and motivation to regulate their responses, better known as self-control. I currently investigate the communication strategies that make social media influencers successful ambassadors of healthy behavior.

 

Courses

Recent publications

  1. #safesex – The effectiveness of social media influencers as ambassado…

    Janssen, L., Croes, E., & Schouten, A. (2021). #safesex – The effectiveness of social media influencers as ambassadors of sexual health behavior. Paper presented at ARPH (Association for Researchers in Psychology and Health), 2021, Netherlands.
  2. Effects of avatar appearance on healthy eating intentions: exploring …

    van der Waal, N., van der Laan, N., Antheunis, M., & Janssen, L. (2021). Effects of avatar appearance on healthy eating intentions: exploring the effects of avatar body size. Abstract from European Health Psychology Society Conference (EHPS).
  3. Grocery-shopping with an overweight avatar - the effect of avatar bod…

    van der Waal, N., Janssen, L., Antheunis, M., & van der Laan, N. (2021). Grocery-shopping with an overweight avatar: the effect of avatar bodyweight on (un-)healthy eating intentions. Abstract from ARPH (Association for Researchers in Psychology and Health), 2021, Netherlands.
  4. #safesex – The effectiveness of social media influencers as ambassado…

    Janssen, L., Croes, E., & Schouten, A. (2020). #safesex – The effectiveness of social media influencers as ambassadors of sexual health behavior. Paper presented at 33rd Bled eConference, Bled, Slovenia.
  5. Celebrity vs. Influencer endorsements in advertising - The role of id…

    Schouten, A. P., Janssen, L., & Verspaget, M. (2020). Celebrity vs. Influencer endorsements in advertising: The role of identification, credibility, and Product-Endorser fit. International journal of advertising, 39(2), 258-281.

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