Bio

As an expert in social psychology and marketing communication I study consumer responses to different types of persuasive communication. With my research I aim to gain an understanding of the dynamics behind the success and failure of marketing communications (e.g., influencer advertising) and health communication (e.g., humor and fear appeals). Specifically, I focus on the interaction between message and receiver characteristics that either promote persuasion, induce resistance, or may help to overcome resistance to persuasion. A core finding of my work is that the success and failure of persuasive communication strategies significantly depends on receivers' ability and motivation to regulate their responses, better known as self-control. I currently investigate the communication strategies that make social media influencers successful ambassadors of healthy behavior.

 

Courses

Recent publications

  1. #safesex – The effectiveness of social media influencers as ambassado…

    Janssen, L., Croes, E., & Schouten, A. (2021). #safesex – The effectiveness of social media influencers as ambassadors of sexual health behavior. Paper presented at ARPH (Association for Researchers in Psychology and Health), 2021, .
  2. The appeal of virtual chocolate - A systematic comparison of psycholo…

    van der Waal, N., van der Laan, N., Antheunis, M., Janssen, L., & Culleton, E. (Accepted/In press). The appeal of virtual chocolate: A systematic comparison of psychological and physiological food cue responses to virtual and real food. Food Quality and Preference.
  3. #safesex – The effectiveness of social media influencers as ambassado…

    Janssen, L., Croes, E., & Schouten, A. (2020). #safesex – The effectiveness of social media influencers as ambassadors of sexual health behavior. Paper presented at 33rd Bled eConference, .
  4. Celebrity vs. Influencer endorsements in advertising - The role of id…

    Schouten, A. P., Janssen, L., & Verspaget, M. (2020). Celebrity vs. Influencer endorsements in advertising: The role of identification, credibility, and Product-Endorser fit. International journal of advertising, 39(2), 258-281.
  5. Influencer Advertising on Instagram - Product-Endorser Fit and Number…

    Croes, E., Schouten, A., & Janssen, L. (2019). Influencer Advertising on Instagram: Product-Endorser Fit and Number of Followers Affect Influencer and Product Evaluations via Credibility and Identification. Paper presented at 2019 ICA Conference, Washington D.C., .

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