Bio

As an expert in social psychology and marketing communication I study consumer responses to different types of persuasive communication. With my research I aim to gain an understanding of the dynamics behind the success and failure of marketing communications (e.g., influencer advertising) and health communication (e.g., humor and fear appeals). Specifically, I focus on the interaction between message and receiver characteristics that either promote persuasion, induce resistance, or may help to overcome resistance to persuasion. A core finding of my work is that the success and failure of persuasive communication strategies significantly depends on receivers' ability and motivation to regulate their responses, better known as self-control. I currently investigate the communication strategies that make social media influencers successful ambassadors of healthy behavior.

 

Courses

Recent publications

  1. #safesex – The effectiveness of social media influencers as ambassado…

    Janssen, L., Croes, E., & Schouten, A. (2021). #safesex – The effectiveness of social media influencers as ambassadors of sexual health behavior. Paper presented at ARPH (Association for Researchers in Psychology and Health), 2021, Netherlands.
  2. The appeal of virtual chocolate - A systematic comparison of psycholo…

    van der Waal, N., van der Laan, N., Antheunis, M., Janssen, L., & Culleton, E. (Accepted/In press). The appeal of virtual chocolate: A systematic comparison of psychological and physiological food cue responses to virtual and real food. Food Quality and Preference.
  3. #safesex – The effectiveness of social media influencers as ambassado…

    Janssen, L., Croes, E., & Schouten, A. (2020). #safesex – The effectiveness of social media influencers as ambassadors of sexual health behavior. Paper presented at 33rd Bled eConference, Bled, Slovenia.
  4. Celebrity vs. Influencer endorsements in advertising - The role of id…

    Schouten, A. P., Janssen, L., & Verspaget, M. (2020). Celebrity vs. Influencer endorsements in advertising: The role of identification, credibility, and Product-Endorser fit. International journal of advertising, 39(2), 258-281.
  5. Influencer Advertising on Instagram - Product-Endorser Fit and Number…

    Croes, E., Schouten, A., & Janssen, L. (2019). Influencer Advertising on Instagram: Product-Endorser Fit and Number of Followers Affect Influencer and Product Evaluations via Credibility and Identification. Paper presented at 2019 ICA Conference, Washington D.C., .

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