We are Tilburg University

We are Tilburg University

Bio

As an expert in social psychology and marketing communication I study consumer responses to different types of persuasive communication. With my research I aim to gain an understanding of the dynamics behind the success and failure of marketing communications (e.g., influencer advertising) and health communication (e.g., humor and fear appeals). Specifically, I focus on the interaction between message and receiver characteristics that either promote persuasion, induce resistance, or may help to overcome resistance to persuasion. A core finding of my work is that the success and failure of persuasive communication strategies significantly depends on receivers' ability and motivation to regulate their responses, better known as self-control. I currently investigate the communication strategies that make social media influencers successful ambassadors of healthy behavior.

 

Courses

Recent publications

  1. Celebrity vs. Influencer endorsements in advertising - The role of id…

    Schouten, A. P., Janssen, L., & Verspaget, M. (2019). Celebrity vs. Influencer endorsements in advertising: The role of identification, credibility, and Product-Endorser fit. International journal of advertising.
  2. Influencer Advertising on Instagram - Product-Endorser Fit and Number…

    Croes, E., Schouten, A., & Janssen, L. (2019). Influencer Advertising on Instagram: Product-Endorser Fit and Number of Followers Affect Influencer and Product Evaluations via Credibility and Identification. Paper presented at 2019 ICA Conference, Washington D.C., .
  3. Influencer Advertising on Instagram - Product-Endorser Fit and Number…

    Schouten, A., Janssen, L., & Croes, E. (2019). Influencer Advertising on Instagram: Product-Endorser Fit and Number of Followers Affect Influencer and Product Evaluations via Credibility and Identification. Paper presented at Etmaal van de Communicatiewetenschap 2019, Nijmegen, Netherlands.
  4. Frightfully funny - Combining threat and humour in health messages fo…

    Hendriks, H., & Janssen, L. (2017). Frightfully funny: Combining threat and humour in health messages for men and women. Psychology & Health.
  5. Het effect van sponsorvermeldingen op merkevaluaties en geloofwaardig…

    Janssen, L., van Sprang, B., & Fransen, M. (2017). Het effect van sponsorvermeldingen op merkevaluaties en geloofwaardigheid van bloggers: de rol van tweezijdige boodschappen. Tijdschrift voor Communicatiewetenschap, 45(1), 19-36.

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