Melle Klein Goldewijk
PhD-Student
TiSEM: Tilburg School of Economics and Management
TiSEM: Center Ph. D. Students
M.KleinGoldewijk@tilburguniversity.edu
Room
K 754
Bio
I am a Ph.D. student at the Department of Marketing at Tilburg University (started January 2024). I obtained my bachelors degree in Economics & Business Economics at Utrecht University, where I quickly discovered my interest in human behavior in economics. This brought me to Tilburg University for my master's in Behavioral Economics. My research interest lies broadly in the underlying mechanisms behind consumer behavior and decision-making processes.
During my Ph.D. I will study how consumers' food purchases change when they shop in an online environment and whether this results in more healthy shopping behavior for households in different socio-economic groups.