Bio

As an associate professor in marketing, I get to study human behavior, with a focus on consumer behavior. My research mainly falls in one of two domains:

 

 

  • Envy and Inequality. I study how envy influences behavior, with a special interest in when it motivates people to do better themselves and acquire the envied object. This research helps to understand how people respond to inequality or preferential treatment.

  • Consumer Decision Making. I study the effect of motives (greed, doubt, temptation, curiosity) and emotion (envy, regret) on consumer decisions. These can be consumption choices or financial behavior, for example product preferences, saving, or the use of microtransactions in computer games.

Courses

Recent publications

  1. What causes the strength-is-weakness effect in coalition formation: P…

    Wissink, J., van Beest, I., Pronk, T., & van de Ven, N. (2021). What causes the strength-is-weakness effect in coalition formation: Passive adoption or active selection of self-serving allocation rules? European Journal of Social Psychology.
  2. Envy and social comparison

    van de Ven, N., & Zeelenberg, M. (2020). Envy and social comparison. In J. Suls, R. Collins, & L. Wheeler (Eds.), Social Comparison in Judgment and Behavior (pp. 223-247). Oxford University Press. ,
  3. When enough is not enough - Overearning as a manifestation of disposi…

    Zeelenberg, M., Seuntjens, T. G., van de Ven, N., & Breugelmans, S. (2020). When enough is not enough: Overearning as a manifestation of dispositional greed. Personality and Individual Differences, 165, [110155].
  4. Greedy bastards - Testing the relationship between wanting more and u…

    Seuntjens, T., Zeelenberg, M., van de Ven, N., & Breugelmans, S. (2019). Greedy bastards: Testing the relationship between wanting more and unethical behavior. Personality and Individual Differences, 138, 147-156.
  5. More important and surprising actions of a moral exemplar trigger str…

    van de Ven, N., Archer, A., & Engelen, B. (2019). More important and surprising actions of a moral exemplar trigger stronger admiration and inspiration. The Journal of Social Psychology, 159(4), 383-397.

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