Bio

As an associate professor in marketing, I get to study human behavior, with a focus on consumer behavior. My research mainly falls in one of two domains:

 

 

  • Envy and Inequality. I study how envy influences behavior, with a special interest in when it motivates people to do better themselves and acquire the envied object. This research helps to understand how people respond to inequality or preferential treatment.

  • Consumer Decision Making. I study the effect of motives (greed, doubt, temptation, curiosity) and emotion (envy, regret) on consumer decisions. These can be consumption choices or financial behavior, for example product preferences, saving, or the use of microtransactions in computer games.

Courses

Recent publications

  1. The envious consumer

    van de Ven, N. (2022). The envious consumer. In S. Protasi (Ed.), The Moral Psychology of Envy (pp. 217-235). Rowman & Littlefield.
  2. Strength is still a weakness in coalition formation - Replicating and…

    Wissink, J., Beest, I. V., Pronk, T., & Ven, N. V. D. (2022). Strength is still a weakness in coalition formation: Replicating and understanding the Strength-is-Weakness effect. Personality and Social Psychology Bulletin, 48(2), 283-296.
  3. The Online Coalition Game: A tool for online interactive coalition fo…

    Wissink, J., van Beest, I., Pronk, T., & van de Ven, N. (2022). The Online Coalition Game: A tool for online interactive coalition formation research. Behavior Research Methods, 54(3), 1078-1091.
  4. Tears do not influence competence in general, but only under specific…

    Wrobel, M., Wagrowska, J., Zickfeld, J. H., & van de Ven, N. (2022). Tears do not influence competence in general, but only under specific circumstances: A systematic investigation across 41 countries. Emotion, 22(2), 292-304.
  5. Dispositional greed scales

    Zeelenberg, M., Seuntjens, T. G., van de Ven, N., & Breugelmans, S. (2022). Dispositional greed scales. European Journal of Psychological Assessment, 38(2), 91-100.

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