dr.ing. Niels van de Ven

Bio

As an associate professor in marketing, I get to study human behavior, with a focus on consumer behavior. My research mainly falls in one of two domains:

• Envy and Inequality. I study how envy influences behavior, with a special interest in when it motivates people to do better themselves and acquire the envied object. This research helps to understand how people respond to inequality or preferential treatment.
• Consumer Decision Making. I study the effect of motives (greed, doubt, temptation, curiosity) and emotion (envy, regret) on consumer decisions. These can be consumption choices or financial behavior, for example product preferences, saving, or the use of microtransactions in computer games.

Courses

• Consumer Research (Spring)
• Consumer Behavior (CentER)
• Consumer Research (Fall)

Recent publications

1. Crowdsourcing as a tool for creating effective nudges: An example for…

   Paley, A., & Ven, N. V. D. (2023). Crowdsourcing as a tool for creating effective nudges: An example for financial oversubscription. Proceedings of the National Academy of Sciences, 120(44), e2308129120. Article e2308129120.

2. Strength‐is‐weakness - The (ir)relevant relation between resources an…

   Wissink, J., Cantiani, A., Ven, N. V. D., Pronk, T., Erle, T. M., & Beest, I. V. (2023). Strength‐is‐weakness: The (ir)relevant relation between resources and payoffs in coalition formation. European Journal of Social Psychology, 53(2), 307-322.

3. The envious consumer

   van de Ven, N. (2022). The envious consumer. In S. Protasi (Ed.), The Moral Psychology of Envy (pp. 217-235). Rowman & Littlefield.

4. Strength is still a weakness in coalition formation - Replicating and…

   Wissink, J., Beest, I. V., Pronk, T., & Ven, N. V. D. (2022). Strength is still a weakness in coalition formation: Replicating and understanding the Strength-is-Weakness effect. Personality and Social Psychology Bulletin, 48(2), 283-296.

5. The Online Coalition Game: A tool for online interactive coalition fo…

   Wissink, J., van Beest, I., Pronk, T., & van de Ven, N. (2022). The Online Coalition Game: A tool for online interactive coalition formation research. Behavior Research Methods, 54(3), 1078-1091.