We are Tilburg University

We are Tilburg University

Bio

As an associate professor in marketing, I get to study human behavior, with a focus on consumer behavior. My research mainly falls in one of two domains:

 

 

  • Envy and Inequality. I study how envy influences behavior, with a special interest in when it motivates people to do better themselves and acquire the envied object. This research helps to understand how people respond to inequality or preferential treatment.

  • Consumer Decision Making. I study the effect of motives (greed, doubt, temptation, curiosity) and emotion (envy, regret) on consumer decisions. These can be consumption choices or financial behavior, for example product preferences, saving, or the use of microtransactions in computer games.

Courses

Recent publications

  1. More important and surprising actions of a moral exemplar trigger str…

    van de Ven, N., Archer, A., & Engelen, B. (2019). More important and surprising actions of a moral exemplar trigger stronger admiration and inspiration. The Journal of Social Psychology, 159(4), 383-397.
  2. Greedy bastards - Testing the relationship between wanting more and u…

    Seuntjens, T., Zeelenberg, M., van de Ven, N., & Breugelmans, S. (2019). Greedy bastards: Testing the relationship between wanting more and unethical behavior. Personality and Individual Differences, 138, 147-156.
  3. Temptation-based reasoning - When tempted, everything becomes a (bett…

    van de Ven, N., Blanken, I., & Zeelenberg, M. (2018). Temptation-based reasoning: When tempted, everything becomes a (better) reason to indulge. Journal of Marketing Behavior, 3(3), 185-209.
  4. Schadenfreude and gluckschmerz are emotional signals of (im)balance -

    van de Ven, N. (2018). Schadenfreude and gluckschmerz are emotional signals of (im)balance. Emotion Review, 10(4), 305-306.
  5. What triggers envy on Social Network Sites? A comparison between shar…

    Lin, R., van de Ven, N., & Utz, S. (2018). What triggers envy on Social Network Sites? A comparison between shared experiential and material purchases. Computers in Human Behavior, 85, 271-281.

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