Cortege Tilbrug University

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Bio

As an associate professor in marketing, I get to study human behavior, with a focus on consumer behavior. My research mainly falls in one of two domains:

 

 

  • Envy and Inequality. I study how envy influences behavior, with a special interest in when it motivates people to do better themselves and acquire the envied object. This research helps to understand how people respond to inequality or preferential treatment.

  • Consumer Decision Making. I study the effect of motives (greed, doubt, temptation, curiosity) and emotion (envy, regret) on consumer decisions. These can be consumption choices or financial behavior, for example product preferences, saving, or the use of microtransactions in computer games.

Subjects

Recent publications

  1. Greedy bastards - Testing the relationship between wanting more and u…

    Seuntjens, T., Zeelenberg, M., van de Ven, N., & Breugelmans, S. (2019). Greedy bastards: Testing the relationship between wanting more and unethical behavior. Personality and Individual Differences, 138, 147-156.
  2. Temptation-based reasoning - When tempted, everything becomes a (bett…

    van de Ven, N., Blanken, I., & Zeelenberg, M. (2018). Temptation-based reasoning: When tempted, everything becomes a (better) reason to indulge. Journal of Marketing Behavior, 3(3), 185-209.
  3. Schadenfreude and gluckschmerz are emotional signals of (im)balance

    van de Ven, N. (2018). Schadenfreude and gluckschmerz are emotional signals of (im)balance. Emotion Review, 10(4), 305-306.
  4. More important and surprising actions of a moral exemplar trigger str…

    van de Ven, N., Archer, A., & Engelen, B. (2018). More important and surprising actions of a moral exemplar trigger stronger admiration and inspiration. The Journal of Social Psychology.
  5. Are tearful individuals perceived as less competent? Probably not

    Zickfeld, J., van de Ven, N., Schubert, T. W., & Vingerhoets, A. (2018). Are tearful individuals perceived as less competent? Probably not. Comprehensive Results in Social Psychology. ,

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