Expertise

  • Communication Science Theory
  • Public Relations
  • Media Relations
  • Crisis Communication
  • Diversity &  Inclusion 
  • Sustainability Communication
  • Content Analysis

Courses

Recent publications

  1. Examining strategic diversity communication on social media using sup…

    Hofhuis, J., Gonçalves, J., Schafraad, P., & Wu, B. (2024). Examining strategic diversity communication on social media using supervised machine learning: Development, validation and future research directions. Public Relations Review, 50(1), 1-10. Article 102431.
  2. Organisations, Media, and Society

    van der Meer, T. G. L. A., Burgers, C., Jacobs, S. H. J., Schafraad, P., & Boukes, M. (2024). Organisations, Media, and Society. In T. Araujo, & P. Neijens (Eds.), Communication Research into the Digital Society: Fundamental Insights from the Amsterdam School of Communication Research (pp. 121-138). Amsterdam University Press.
  3. Automated Content Analysis of Cultural Diversity Perspectives in Annu…

    Hofhuis, J., Schafraad, P., Trilling, D., Luca, N., & van Manen, B. (2023). Automated Content Analysis of Cultural Diversity Perspectives in Annual Reports (DivPAR): Development, Validation, and Future Research Agenda. Cultural Diversity and Ethnic Minority Psychology, 29(1), 74-84.
  4. Reconsidering churnalism: How news factors in corporate press release…

    Schafraad, P., & van Zoonen, W. (2020). Reconsidering churnalism: How news factors in corporate press releases influence how journalists treat these press releases after initial selection. Communications: The European Journal of Communication Research, 718.
  5. Headwinds in sports sponsoring

    Schafraad, P., & Verhoeven, J. (2019). Headwinds in sports sponsoring. International Journal of Sports Marketing and Sponsorship, 20(3), 538.

Find an expert or expertise