Bio

I am currently a Ph.D. student at the Department of Marketing at Tilburg University (since September 2022). Before joining TiSEM, I obtained my bachelor's degree in Business Administration from Shanghai Jiao Tong University (2019) and my master's degree in Social Science from Hong Kong University of Science and Technology (2020). 

My research interest lies broadly in consumers' judgment and decision-making process, language, and consumers’ lay theories.

Courses

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