dr. Robert Smith

Bio

I joined Tilburg in 2019 after previously working at Ohio State University and obtaining my PhD from University of Michigan. I do research on Consumer Behavior, with particular interest toward consumption enjoyment and the many ways that people learn about themselves.

Courses

• Strategic Marketing Management

Recent publications

1. Self-esteem influences the willingness to engage in COVID-19 preventi…

   Stuppy, A., & Smith, R. W. (2023). Self-esteem influences the willingness to engage in COVID-19 prevention behavior and persuasion efficacy. Social Science & Medicine, 320.

2. If all their products seem the same, all the parts within a product s…

   Smith, R., & Keller, K. (2021). If all their products seem the same, all the parts within a product seem the same too: How brand homogeneity polarizes product experiences. International Journal of Research in Marketing, 38(3), 698-714.

3. The role of holistic processing in simultaneous consumption

   Smith, R., & Redden, J. (2020). The role of holistic processing in simultaneous consumption. Journal of Experimental Social Psychology, 91, [104023].

4. Uniformity: The effects of organizational attire on judgments and att…

   Smith, R., Chandler, J., & Schwarz, N. (2020). Uniformity: The effects of organizational attire on judgments and attributions. Journal of Applied Social Psychology, 50(5), 299-312.

5. The meaning of distraction - How metacognitive inferences from distra…

   Zane, D. M., Smith, R., & Reczek, R. (2020). The meaning of distraction: How metacognitive inferences from distraction affect brand attitudes. Journal of Consumer Research, 46(5), 974-994.