We are Tilburg University

We are Tilburg University

Bio

I joined Tilburg in 2019 after previously working at Ohio State University and obtaining my PhD from University of Michigan. I do research on Consumer Behavior, with particular interest toward consumption enjoyment and the many ways that people learn about themselves.

Courses

Recent publications

  1. If all their products seem the same, all the parts within a product s…

    Smith, R., & Keller, K. (Accepted/In press). If all their products seem the same, all the parts within a product seem the same too: How brand homogeneity polarizes product experiences. International Journal of Research in Marketing.
  2. The role of holistic processing in simultaneous consumption

    Smith, R., & Redden, J. (2020). The role of holistic processing in simultaneous consumption. Journal of Experimental Social Psychology, 91, [104023].
  3. Uniformity: The effects of organizational attire on judgments and att…

    Smith, R., Chandler, J., & Schwarz, N. (2020). Uniformity: The effects of organizational attire on judgments and attributions. Journal of Applied Social Psychology, 50(5), 299-312.
  4. The meaning of distraction - How metacognitive inferences from distra…

    Zane, D. M., Smith, R., & Reczek, R. (2020). The meaning of distraction: How metacognitive inferences from distraction affect brand attitudes. Journal of Consumer Research, 46(5), 974-994.
  5. Unconventional consumption methods and enjoying things consumed - Rec…

    O'Brien, E., & Smith, R. (2019). Unconventional consumption methods and enjoying things consumed: Recapturing the “first-time” experience. Personality and Social Psychology Bulletin, 45(1), 67-80.

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