Bio

Sara Pabian (PhD, 2015) is an Assistant Professor at the Department of Communication and Cognition. Prior to joining Tilburg University, she worked as an Assistant Professor at the Department of Communication Sciences, Faculty of Social Sciences, University of Antwerp, where she completed her PhD. The title of her PhD is 'A developmental perspective on personal and situational predictors and outcomes of adolescent cyberbullying perpetration: A longitudinal examination'. Since 2011, she conducts research on different forms of online aggression, such as cyberbullying. Currently she is looking at long-term consequences of cyberbullying victimization during childhood and adolescence. She is currently also involved in research projects aimed at developing and testing technological intervention and prevention tools. Besides online aggression, Sara is also interested in online persuasive communication. She is involved in research projects on influencers and influencer marketing. 

Expertise

- Cyberbullying

- Online aggression

- Hate speech

- Online risk behavior

- Social media influencers

- Influencer marketing

Her research on profiles of cyberbullying perpetrators, long-term consequences of cyberbullying victimization, and hate speech has been funded by the Research Foundation Flanders (FWO), the Research Council of the University of Antwerp (BOF) and the European Commission (Marie Sklodowska-Curie Actions; Erasmus+). The results of her research are published in International Journals, such as “New Media & Society”, "Computers in Human Behavior", "Journal of Youth and Adolescence", "Personality and Individual Differences", and "The Journal of Early Adolescence". The results of her research are also communicated to the wider audiences by means of articles in non-academic journals, presentations to non-academic audiences such as teachers and practitioners, and press releases/interviews.

Teaching

Sara teaches courses within the track BDM (Business Communication and Digital Media).

Courses

Collaboration

I would love to collaborate on studies regarding online aggressive behavior (e.g., longitudinal studies, cross-sectional studies, experimental studies, qualitative studies, ...). 

Recent publications

  1. A qualitative study on the goals, interests, and work environments of…

    Cuykx, I., Van den Bulck, H., Vandebosch, H., Pabian, S., & De Backer, C. J. S. (2023). A qualitative study on the goals, interests, and work environments of food media content creators. Abstract from Food & Communication, örebro, Sweden. https://www.oru.se/contentassets/374e0c24b207495a8af8f5470bcb4386/book-of-abstract-23-09-05.pdf#page=53
  2. Let’s talk about chefs, baby: - Comparing three types of home cooks o…

    Cuykx, I., Teunissen, L., Decorte, P., Pabian, S., Van Royen, K., Vandebosch, H., Van den Bulck, H., & De Backer, C. J. S. (2023). Let’s talk about chefs, baby: Comparing three types of home cooks on recipe use before and during COVID-19. International Journal of Gastronomy and Food Science, 32, Article 100699.
  3. The magic is in the mix: a uses and gratifications approach to the cr…

    Cuykx, I., Decorte, P., Teunissen, L., Vandebosch, H., Van den Bulck, H., Pabian, S., Van Royen, K., & De Backer, C. J. S. (2023). The magic is in the mix: a uses and gratifications approach to the cross-media use of food-related media content. Food, Culture & Society.
  4. What are food media (messages)? - A scoping review for clarifying the…

    Cuykx, I., Lochs, C., Van Royen, K., Vandebosch, H., Van den Bulck, H., Pabian, S., & De Backer, C. J. S. (2023). What are food media (messages)? A scoping review for clarifying the concepts of food media, food messages, and food content in academia. 1-13. Paper presented at 73th Annual conference of the International Communication Association, Toronto, Canada.
  5. Effects of taste and convenience cues in Instagram dessert recipe vid…

    Decorte, P., Poels, K., Smits, T., Pabian, S., Bolls, P., & De Backer, C. J. S. (2023). Effects of taste and convenience cues in Instagram dessert recipe videos on psychophysiological processing, memory, and intentions.. Paper presented at 73th Annual Conference of the International Communication Association, Toronto, Canada.

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