Xiaowei Zhang finsihed his bachelor in IBA at Rotterdam School of Management (RSM), Erasums University Rotterdam. After that, he pursued his research master at Tilburg University. Now, he is a PhD candidate of the Tilburg School of Economics and Management at Tilburg University. His research interests broadly revolve around the dynamics within the platform and the platform governance. With a focus on the console video game industry, his research proposal tries to understand "First-Party Complement Provision as a Strategic Action to Manage Platform Value".