Multidisciplinary project consortium

The DIGIQUITY4HEALTH consortium brings together expertise from economics, psychology, business, ethics, and behavioural and digital sciences to achieve a comprehensive understanding of the complex system and individual-level factors influencing food consumption behaviour. Each discipline contributes unique insights and methodologies, allowing for a holistic examination of the multifaceted nature of (un)healthy lifestyles.

Duration

The project will run from January 2024 – December 2027.

Participation and co-creation with public and private parties

It is important to combine forces in finding long-term solutions to enable people to lead a healthy life. The consortium therefore includes private parties Nakko and AiMark.

Go to Nakko

Go to AiMark

Nakko is the Dutch market leader in the realm of food retail applications. Its versatile software suite encompasses a variety of tools that support the use of shopping lists, recipes, self-scanning and product browsing. The Nakko services are integrated in a wide range of supermarket apps, providing customers with a seamless shopping experience, both online and in physical stores. AiMark is a research institute that connects academic researchers with global market research agencies like GfK, Kantar Worldpanel, and Europanel. They facilitate academic research based on global databases and research facilities from commercial research firms.

Other collaborative partners are Centerdata, for collection of survey data, and MindLabs, for recruitment and dissemination of results.

Go to Centerdata

Go to MindLabs

To ensure intervention adoption and acceptance by retailers and potential end-users, involvement from stakeholders and end-users is important. Societal and private stakeholders are represented by a sounding board, which is involved in all phases of the project.

In addition, to co-create with end users, a Digital Sciences Lower SEP advisory panel will be set up with representatives lower in SEP. To realise this, there will be a collaboration with Prof Dr Gera Nagelhout at the IVO Research Institute and Maastricht University, who has previously successfully implemented an advisory panel with people who have a low income level at Maastricht University.

Go to the IVO Research Institute

Project consortium

Researcher		Expertise
Dr. ir. Nynke van der Laan, lead applicant	Associate professor, Department of Communication and Cognition	Digital Health Communication
Dr. Nadine Bol	Associate professor, Department of Communication and Cognition	Health communication and digital inequality
Prof. dr. ir. Bart Bronnenberg	Full Professor, Department of Marketing	Quantitative marketing and economics
Prof. dr. Barbara Deleersnyder	Full professor, Department of Marketing	Quantitative marketing
Dr. Bart Engelen	Associate professor, Department of Philosophy	Philosophical and ethical issues of nudging
Dr. Loes Janssen	Assistant professor, Department of Communication and Cognition	Persuasive health communication and consumer behaviour change
Dr. Tessa van Leeuwen	Associate professor, Department of Communication and Cognition	Individual differences in perception
Dr. Arjen van Lin	Associate professor, Department of Marketing	Quantitative marketing
Dr. Max Pachali	Assistant professor, Department of Marketing	Quantitative marketing & economics
Dr. Anna Paley	Assistant professor, Department of Marketing	Consumer behaviour
Dr. Sabita Soedamah-Muthu	Associate professor, Department of Medical and Clinical Psychology	Biomedical, Lifestyle epidemiology, Psychology
Dr. Rachelle de Vries	Postdoctoral researcher, Department of Communication and Cognition	(Individual differences in) eating behaviour, Health behaviour change
Drs. Nadine van der Waal	PhD candidate, Department of Communication and Cognition	Health communication