Lam Vân Lương, student Business Communication and Digital Media

"The program is explorative in a sense it does not have a one-size- fits-all curriculum: you are encouraged to take ownership in what you want to study."

Lam Vân Lương (27)  from Vietnam, student Business Communication and Digital Media

Business Communication and Digital Media

1 year English Starts end of August and end of January

Study how digital media affect communication between companies and their (potential) customers and other stakeholders. Consider the possibilities that these resources offer for internal communication. With a wide range of electives available to you, you can become an all-round communication specialist, or specialize yourself in marketing communication, internal communication or corporate communication. This is a track of MSc Communication and Information Sciences.

On-campus education as of August 2021 | pleased to meet you
€ 2.834
gross monthly income one year after graduation

National Alumni Survey 2020 | n=45 (Communication and Information Sciences, all tracks)

96%
finds a job within 6 months after graduation

National Alumni Survey 2020 | n=48 (Communication and Information Sciences, all tracks)

2,06
months on average between graduation and first job

National Alumni Survey 2020 | n=48 (Communication and Information Sciences, all tracks)

Program and courses

With the MSc track Business Communication & Digital Media you will become an expert on communication issues in the area of business communications and digital media.

  • Learn about the principles of modern marketing communications and how to analyze and manage social media interactions.
  • Study the ways to improve the image of an organization, understand the impact of rapidly changing internet and digital media technologies on business communications, and find out how to make user-friendly websites or deal with conversations in the social media.
  • Choose from a wide variety of electives in the field of Communication and Information Sciences. Become all-round or specialize yourself in the field of marketing communication, internal communication or corporate communication.

This is a track of MSc Communication and Information Sciences. You can choose to follow the main program or one of the tracks.

Typical courses are:

  • Online Public Relations
  • Psychological Processes in Business Communication
  • Resistance and Persuasion
  • Social Media Marketing
  • Webcare
  • Negotiation Strategies
  • Digital Health Communication

More on the program and courses

  • Masterstudent Céline Kroon

    Céline Kroon

    Master's student

    "What I like about the Master's program is how you can personalize it to your preferences. For example, my personal program is now almost completely related to social media."

Career prospects

Upon graduating you will have obtained the following title (as stated on your diploma): MSc Communication and Information Sciences, Business Communication and Digital Media.

As a Master of Science with a specialization in Business Communication and Digital Media, you will be able to analyze internal and external communications, and to act as a consultant on social media marketing, marketing communications, branding, negotiation strategies, corporate social responsibility, webcare, and social media at work. 

Graduates work or start for example as:

  • Global Digital Marketing & Campaign Manager at Royal Haskoning DHV
  • Press & Communication Trainee at European Parliament
  • Social media manager at Vodafone
  • Media Consultant at Coolblue
  • Head of Marketing & Communication at 013 Popcentre

Alumni facts

  • 96% of our alumni find a job within 6 months after graduation
  • Average time between graduation and first paid job is 2.06 months
  • Gross monthly income one year after graduation is € 2,834

Source: National Alumni Survey 2020 | n = 48 (Communication and Information Sciences, all tracks)

More on the career prospects

Students on campus enjoying the good weather

Application and admission

This program starts:

At the end of August and at the end of January (both the Master’s and the Pre-Master’s program)

Best preparatory programs:

  • Bachelor’s degree in Communication & Information Sciences, Communication Studies and Linguistics.
  • The academic background of the students in our Master's program varies a lot. If you have a Bachelor's degree in a different subject area than those mentioned above you are also welcome to apply if you have basic knowledge of and followed courses on, for example, communication theory, psycholinguistics, social psychology, or business communication.

Pre-Master's program

Available for both Research University students and students of a Dutch University of Applied Sciences (HBO).

Tuition fees and scholarships

International students, please check all information about the tuition fees and the scholarships available.

Interested in this Master's program?

Check your eligibility

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Interested in the Business Communication and Digital Media track?

Check your eligibility and the deadlines for application