Business Communication and Digital Media
Study how digital media affect communication between companies and their (potential) customers and other stakeholders. Consider the possibilities that these resources offer for internal communication. With a wide range of electives available to you, you can become an all-round communication specialist, or specialize yourself in marketing communication, internal communication or corporate communication. This is a track of MSc Communication and Information Sciences.
Education as of September 2022
All education takes place on campus again, now that the coronavirus measures have been scaled back. Of course, we will always maintain a safe environment for our students and staff. Therefore, a few basic measures still apply. For the latest updates on the corona situation, see our FAQs for prospective students.
National Alumni Survey 2020 | n=45 (Communication and Information Sciences, all tracks)
National Alumni Survey 2020 | n=48 (Communication and Information Sciences, all tracks)
National Alumni Survey 2020 | n=48 (Communication and Information Sciences, all tracks)
Program and courses
With the MSc track Business Communication & Digital Media you will become an expert on communication issues in the area of business communications and digital media.
- Learn about the principles of modern marketing communications and how to analyze and manage social media interactions.
- Study the ways to improve the image of an organization, understand the impact of rapidly changing internet and digital media technologies on business communications, and find out how to make user-friendly websites or deal with conversations in the social media.
- Choose from a wide variety of electives in the field of Communication and Information Sciences. Become all-round or specialize yourself in the field of marketing communication, internal communication or corporate communication.
This is a track of MSc Communication and Information Sciences. You can choose to follow the main program or one of the tracks.
Typical courses are:
- Online Public Relations
- Psychological Processes in Business Communication
- Resistance and Persuasion
- Social Media Marketing
- Webcare
- Negotiation Strategies
- Digital Health Communication
-
Céline Kroon
Master's student"What I like about the Master's program is how you can personalize it to your preferences. For example, my personal program is now almost completely related to social media."
Career prospects
Upon graduating you will have obtained the following title (as stated on your diploma): MSc Communication and Information Sciences, Business Communication and Digital Media.
As a Master of Science with a specialization in Business Communication and Digital Media, you will be able to analyze internal and external communications, and to act as a consultant on social media marketing, marketing communications, branding, negotiation strategies, corporate social responsibility, webcare, and social media at work.
Graduates work or start for example as:
- Global Digital Marketing & Campaign Manager at Royal Haskoning DHV
- Press & Communication Trainee at European Parliament
- Social media manager at Vodafone
- Media Consultant at Coolblue
- Head of Marketing & Communication at 013 Popcentre
Alumni facts
- 96% of our alumni find a job within 6 months after graduation
- Average time between graduation and first paid job is 2.06 months
- Gross monthly income one year after graduation is € 2,834
Source: National Alumni Survey 2020 | n = 48 (Communication and Information Sciences, all tracks)
Application and admission
This program starts:
At the end of August and at the end of January (both the Master’s and the Pre-Master’s program)
Best preparatory programs:
- Bachelor’s degree in Communication & Information Sciences, Communication Studies and Linguistics.
- The academic background of the students in our Master's program varies a lot. If you have a Bachelor's degree in a different subject area than those mentioned above you are also welcome to apply if you have basic knowledge of and followed courses on, for example, communication theory, psycholinguistics, social psychology, or business communication.
Pre-Master's program
Available for both Research University students and students of a Dutch University of Applied Sciences (HBO).
Tuition fees and scholarships
International students, please check all information about the tuition fees and the scholarships available.
Interested in this Master's program?
More information on this Master's program
Download the brochure with information on program content, admission requirements, career prospects, housing and immigration matters, and student life in Tilburg. Throughout the year you can take part in various types of events: on-campus, abroad or online.
-
To be announced
Campus Experience
Are you curious about life as a student at Tilburg University, or not sure which university you want to attend? Discover our compact and green campus during the Campus Experience and find out if Tilburg University is your future home.
-
09:30 - 17:00
Master's Open day
Interested in doing a Master's program? Find out which Master's program suits you best during our Master's Open day on November 19. Learn all about our (pre-)Master’s programs and tracks, and ask teachers, students, and study advisors your questions. Sign up for the Open day now!
Interested in the Business Communication and Digital Media track?
Check your eligibility and the deadlines for application