Business Communication and Digital Media

Program and courses

With the MSc track Business Communication & Digital Media you will become an expert on communication issues in the area of business communications and digital media.

• Learn about the principles of modern marketing communications and how to analyze and manage social media interactions.
• Study the ways to improve the image of an organization, understand the impact of rapidly changing internet and digital media technologies on business communications, and find out how to make user-friendly websites or deal with conversations in the social media.
• Choose from a wide variety of electives in the field of Communication and Information Sciences. Become all-round or specialize yourself in the field of marketing communication, internal communication or corporate communication.

This is a track of MSc Communication and Information Sciences. You can choose to follow the main program or one of the tracks.

Typical courses are:

• Online Public Relations
• Psychological Processes in Business Communication
• Resistance and persuasion
• Social media marketing
• Webcare
• Negotiation strategies
• Digital health communication

More on the program and courses

Career prospects

Upon graduating you will have obtained the following title (as stated on your diploma): MSc Communication and Information Sciences, Business Communication and Digital Media.

As a Master of Science with a specialization in Business Communication and Digital Media, you will be able to analyze internal and external communications, and to act as a consultant on social media marketing, marketing communications, branding, negotiation strategies, corporate social responsibility, webcare, and social media at work. 

Graduates work or start for example as:

• Business Developer Mobile at ABN AMRO
• Social Campaign Manager at Blue Mango Interactive
• Team Lead Benelux at Google Marketing Solutions
• Online Content Marketeer at Rabobank Groep
• Campaign Operations Specialist at Greenhouse
• Community & Activation Manager at Connect

Alumni facts

• 86% of our alumni find a job within 6 months after graduation
• Average time between graduation and first paid job is 3.22 months
• Gross monthly income one year after graduation is € 2620, - 

Source: National Alumni Survey, 2018 | n=51 (all tracks of Communication and Information Sciences)

More on the career prospects

Application and admission

This program starts:

At the end of August and at the end of January (both the Master’s and the Pre-Master’s program)

Best preparatory programs:

• Students with a Bachelor’s degree in Communication & Information Sciences, Communication Studies or Linguistics, Information Science, Psychology, Sociology, Organization Studies or Business Administration are most welcome to apply.
• The academic background of the students in our Master's program varies a lot. Students with a Bachelor's degree in a different subject area are also most welcome to apply.

Pre-Master's program

Available for both Research University students and students of a Dutch University of Applied Sciences (HBO).

Tuition fees and scholarships

International students, please check all information about the tuition fees and the scholarships available.

Interested in this Master's program?

Check your eligibility

Related Master’s programs:

• New Media Design
• Communication and Cognition
• Communication and Information Sciences
• Research Master in Linguistics and Communication