Business Communication and Digital Media
Explore how digitalization affects the communication between companies and their (potential) customers and other stakeholders, and the possibilities digital media offer for both internal and external communication. Become an all-round communication expert, or specialize in marketing communication, internal communication or corporate communication. This is a track of the MSc Communication and Information Sciences.
Education and COVID-19
All education takes place on campus again, now that the coronavirus measures have been scaled back. Of course, we will always maintain a safe environment for our students and staff. Therefore, a few basic measures still apply. For the latest updates on the COVID-19 situation, see our FAQs for prospective students.
National Alumni Survey 2021 | n=40 (Communication and Information Sciences, all tracks)
National Alumni Survey 2021 | n=40 (Communication and Information Sciences, all tracks)
National Alumni Survey 2021 | n=40 (Communication and Information Sciences, all tracks)
Program and courses
With Business Communication and Digital Media, you will immerse yourself in the dynamic world of online communication trends and fast-changing media technologies and their impact on the internal and external communication of companies and organizations.
- Research the opportunities digital media offer for companies and organizations, for example for their marketing communication, corporate branding, customer service, crisis communication and communication in the workplace.
- Analyze the effects of the implementation of new communication tools on communication processes and their outcomes. And learn how to turn your findings into advice on how to use these tools effectively. Take into account both the functional and the social aspects of communication.
- Choose from a wide range of electives. Become an all-round professional or specialize in the field of marketing communication, internal communication, or corporate communication.
- Consider applying for the two-year Dual degree program with Wirtschaftsuniversität Vienna, focusing on business communication with special emphasis on digital and intercultural communication. A scholarship covers part of the tuition.
This is a track of MSc Communication and Information Sciences. You can choose to follow the general program or one of the tracks.
Typical courses are:
- Online Public Relations
- Psychology of Business Communication
- Resistance and Persuasion
- Social Media Marketing
- Webcare
- Negotiation Strategies
- Digital Health Communication
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Céline
Student"What I like about the Master's program is how you can personalize it to your preferences. For example, my personal program is now almost completely related to social media."
Career prospects
Upon completion of this track, you will obtain an MSc in Communication and Information Sciences, with the specialization Business Communication and Digital Media listed on your diploma.
Whether it concerns conferencing, community building, customer communication, corporate branding, or marketing communication: with this specialization, you will know what possibilities digital media offer and how companies and organizations can use these possibilities to their full potential.
Graduates work or start for example as:
- Research Manager Brand Engagement at MetrixLab
- Press & Communication Trainee at the European Parliament
- Personalization Marketer at Interpolis
- Media Consultant at Coolblue
- Head of Marketing & Communication at 013 Popcentre
- Sustainability & Communication Officer at Perfetti Van Melle
Alumni facts
- 85% of our alumni find a job within 6 months after graduation
- Average time between graduation and first paid job is 3.5 months
- Gross monthly income one year after graduation is € 3,001
Source: National Alumni Survey 2021 | n = 40 (Communication and Information Sciences, all tracks)
Application and admission
This program starts:
At the end of August and at the end of January (both the Master’s and the Pre-Master’s program)
Best preparatory programs:
- Bachelor’s degree in Communication & Information Sciences, Communication Studies and Linguistics.
- The academic background of the students in our Master's program varies a lot. If you have a Bachelor's degree in a different subject area than those mentioned above you are also welcome to apply if you have basic knowledge of and followed courses on, for example, communication theory, psycholinguistics, social psychology, or business communication.
Pre-Master's program
Available for both Research University students and students of a Dutch University of Applied Sciences (HBO).
Tuition fees and scholarships
International students, please check all information about the tuition fees and the scholarships available.
Interested in this Master's program?
More information on this Master's program
Download the brochure with information on program content, admission requirements, career prospects, housing and immigration matters, and student life in Tilburg. Throughout the year you can take part in various types of events: on-campus, abroad or online.
Interested in the Business Communication and Digital Media track?
Check your eligibility and the deadlines for application