Business Communication and Digital Media

Program and courses

With Business Communication and Digital Media, you will immerse yourself in the dynamic world of online communication trends and fast-changing media technologies and their impact on the internal and external communication of companies and organizations.

• Research the opportunities digital media offer for companies and organizations, for example for their marketing communication, corporate branding, customer service, crisis communication and communication in the workplace.
• Analyze the effects of the implementation of new communication tools on communication processes and their outcomes. And learn how to turn your findings into advice on how to use these tools effectively. Take into account both the functional and the social aspects of communication.
• Choose from a wide range of electives. Become an all-round professional or specialize in the field of marketing communication, internal communication, or corporate communication.

This is a track of MSc Communication and Information Sciences. You can choose to follow the general program or one of the tracks.

Typical courses are:

• Online Public Relations
• Psychology of Business Communication
• Resistance and Persuasion
• Social Media Marketing
• Webcare
• Negotiation Strategies
• Digital Health Communication

More on the program and courses

Career prospects

Upon completion of this track, you will obtain an MSc in Communication and Information Sciences, with the specialization Business Communication and Digital Media listed on your diploma.

Whether it concerns conferencing, community building, customer communication, corporate branding, or marketing communication: with this specialization, you will know what possibilities digital media offer and how companies and organizations can use these possibilities to their full potential.

Graduates work or start for example as:

• Research Manager Brand Engagement at MetrixLab
• Press & Communication Trainee at the European Parliament
• Personalization Marketer at Interpolis 
• Media Consultant at Coolblue
• Head of Marketing & Communication at 013 Popcentre
• Sustainability & Communication Officer at Perfetti Van Melle 

Alumni facts

• 85% of our alumni find a job within 6 months after graduation
• Average time between graduation and first paid job is 3.5 months
• Gross monthly income one year after graduation is € 3,001

Source: National Alumni Survey 2021 | n = 40 (Communication and Information Sciences, all tracks)

More on the career prospects

Application and admission

This program starts:

At the end of August and at the end of January (both the Master’s and the Pre-Master’s program)

Best preparatory programs:

• Bachelor’s degree in Communication & Information Sciences, Communication Studies and Linguistics.
• The academic background of the students in our Master's program varies a lot. If you have a Bachelor's degree in a different subject area than those mentioned above you are also welcome to apply if you have basic knowledge of and followed courses on, for example, communication theory, psycholinguistics, social psychology, or business communication.

Pre-Master's program

Available for both Research University students and students of a Dutch University of Applied Sciences (HBO).

Tuition fees and scholarships

International students, please check all information about the tuition fees and the scholarships available.

Interested in this Master's program?

Check your eligibility

Related Master’s programs:

• New Media Design
• Communication and Cognition
• Communication and Information Sciences
• Data Science and Society
• Research Master in Linguistics and Communication