New Media Design
Immerse yourself in interactive technology, design processes, creativity and how people use new media. This will make you an expert in the field of content and interaction design, who knows how to test designs and take them to the next level using scientific insights. This is a track of MSc Communication and Information Sciences.
National Student Survey, 2019 | n=136 (all tracks of Communication and Information Sciences)
National Alumni Survey, 2019 | n=49 (all tracks of Communication and Information Sciences)
National Alumni Survey, 2019 | n=42 (all tracks of Communication and Information Sciences)
Program and courses
MA New Media Design combines theories on user experience, human media interaction and cognitive and psychological processes related to theories about content creation, creativity, interactivity, and innovation.
In short: New Media Design focuses on the design, use and effects of new media.
- Develop a critical scientific view of design processes.
- Study methods to investigate which factors increase the impact of new media.
- Learn how to translate user needs into effective designs that tie in with how people perceive, decide and behave.
- Acquire creative skills and visualization skills, and learn how to make prototypes that you can test among users.
- Apply theories and methods to issues like:
- How can new media be used and designed to encourage healthy behavior?
- Which data visualization techniques can one use to give consumers feedback on the effects of their behavior on the environment if you want to raise their awareness?
- How can games and 'gamification' in education support and enhance the learning process, and increase learning outcomes?
- How can new media contribute to diminishing loneliness among the elderly?
This is a track of MSc Communication and Information Sciences.
You can choose to follow the main program or one of the tracks.
Typical courses are:
- Human Media Interaction Theory
- User Experience design
- Creativity and Innovation
- Interactive storytelling
- Virtual, Augmented and Mixed Reality
- Research skill: Rapid Prototyping
- Research skill: Usability and User Experience Evaluation
Lydia MeulendijksMaster's student
"Since the New Media Design Master is relatively small, we are in close contact with our lecturers and other students. This makes it easy to contact a lecturer for questions or just a casual conversation."
Nina VerlaekMaster's student
"In this master you learn about the role of design and how this can influence different psychological processes. All the literature is state-of-the-art and provides you with a thorough understanding of the new media technologies that are arising, such as augmented reality games, virtual learning environments, smart homes, and social robots."
Jessica WellerMaster's student
"New Media Design is about design. However, this does not mean learning how to use design programs like Photoshop. It is about understanding the human factor in design and the effects of different design solutions on users."
Upon graduating you will have obtained the following title (as stated on your diploma): MSc Communication and Information Sciences, New Media Design.
New Media Design graduates can advise about and design cross-media campaigns. You are able to assist organizations throughout the entire process, from strategy and design to evaluation. Apply your knowledge in the fields of social media, communication, marketing, education and IT:
- Develop New Media to improve environmental/sustainable behavior of consumers and companies;
- Develop and evaluate e-Learning products;
- Create persuasive applications to stimulate healthy behavior by targeting psychological factors contributing to behavior change.
Some examples of jobs that you as a graduate can do:
- Creative content designer
- User experience or interaction designer
- Digital innovation consultant
- UX design researcher
- 86% of our alumni find a job within 6 months after graduation
- Average time between graduation and first paid job is 3.22 months
- Gross monthly income one year after graduation is € 2,620
Source: National Alumni Survey, 2019 | n=49 (all tracks of Communication and Information Sciences)
Application and admission
This Master’s program starts:
End of August and end of January.
Best preparatory programs:
- Bachelor’s degree in Communication & Information Sciences, Communication Studies and Linguistics.
- The academic background of the students in our Master's program varies a lot. Students with a Bachelor's degree in a different subject area are also most welcome to apply.
Open to both Research University students and students from a Dutch University of Applied Sciences (HBO).
Tuition fees and scholarships
Interested in this Master's program?
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Interested in the New Media Design track?
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