Master's students at their graduation ceremony

New Media Design

1 year English Starts end of August and end of January

Immerse yourself in interactive technology, design processes, creativity and how people use new media. This will make you an expert in the field of content and interaction design, who knows how to test designs and take them to the next level using scientific insights. This is a track of MSc Communication and Information Sciences.

Education as of September 2022

All education takes place on campus again, now that the coronavirus measures have been scaled back. Of course, we will always maintain a safe environment for our students and staff. Therefore, a few basic measures still apply. For the latest updates on the COVID-19 situation, see our FAQs for prospective students.

months on average between graduation and first job

National Alumni Survey 2020 | n=48 (MSc Communication and Information Sciences, all tracks)

finds a job within 6 months after graduation

National Alumni Survey 2020 | n=48 (MSc Communication and Information Sciences, all tracks)

€ 2.834
gross monthly income one year after graduation

National Alumni Survey 2020 | n=45 (MSc Communication and Information Sciences, all tracks)

Program and courses 

MA New Media Design combines theories on user experience, human media interaction and cognitive and psychological processes related to theories about content creation, creativity, interactivity, and innovation.

In short: New Media Design focuses on the design, use and effects of new media.

  • Develop a critical scientific view of design processes.
  • Study methods to investigate which factors increase the impact of new media.
  • Learn how to translate user needs into effective designs that tie in with how people perceive, decide and behave.
  • Acquire creative skills and visualization skills, and learn how to make prototypes that you can test among users.
  • Innovative teaching. For this track we developed the Media Design Lab: experience education and research in the Virtual Reality Lab and the Living Room or Observation Lab; or engage in media design yourself with high-tech equipment. More on Innovation in education at Tilburg University.
  • Apply theories and methods to issues like:
    - How can new media be used and designed to encourage healthy behavior?
    - Which data visualization techniques can one use to give consumers feedback on the effects of their behavior on the environment if you want to raise their awareness?
    - How can games and 'gamification' in education support and enhance the learning process, and increase learning outcomes?
    - How can new media contribute to diminishing loneliness among the elderly?

This is a track of MSc Communication and Information Sciences.
You can choose to follow the main program or one of the tracks.

Typical courses are:

  • Human Media Interaction Theory 
  • User Experience Design 
  • Creativity and Innovation
  • Interactive storytelling
  • Virtual, Augmented and Mixed Reality
  • Research Skill: Rapid Prototyping 
  • Research Skill: Usability and User Experience Evaluation 

More on the program and courses

  • Master student New Media Design Lydia Meulendijks

    Lydia Meulendijks

    Master's student

    "Since the New Media Design Master is relatively small, we are in close contact with our lecturers and other students. This makes it easy to contact a lecturer for questions or just a casual conversation."

  • Master student New Media Design Nina Verlaek

    Nina Verlaek

    Master's student

    "In this master you learn about the role of design and how this can influence different psychological processes. All the literature is state-of-the-art and provides you with a thorough understanding of the new media technologies that are arising, such as augmented reality games, virtual learning environments, smart homes, and social robots."

  • Jessica Weller - New Media Design

    Jessica Weller

    Master's student

    "New Media Design is about design. However, this does not mean learning how to use design programs like Photoshop. It is about understanding the human factor in design and the effects of different design solutions on users."

Career prospects

Upon graduating you will have obtained the following title (as stated on your diploma): MSc Communication and Information Sciences, New Media Design.

New Media Design graduates can advise about and design cross-media campaigns. You are able to assist organizations throughout the entire process, from strategy and design to evaluation. Apply your knowledge in the fields of social media, communication, marketing, education and IT:

  • Develop New Media to improve environmental/sustainable behavior of consumers and companies;
  • Develop and evaluate e-Learning products;
  • Create persuasive applications to stimulate healthy behavior by targeting psychological factors contributing to behavior change.

Some examples of jobs that our graduates hold:

  • Visual Designer at Adversitement
  • UX researcher at Miraebau
  • Learning Experience Designer at
  • Interactive Storyteller at Dephion
  • SEA specialist at Greenhouse

Alumni facts

  • 96% of our alumni find a job within 6 months after graduation
  • Average time between graduation and first paid job is 2.06 months
  • Gross monthly income one year after graduation is € 2,834

Source: National Alumni Survey 2020 | n=48 (Communication and Information Sciences, all tracks)

More on your career prospects

Students on campus enjoying the good weather

Application and admission

This Master’s program starts:

End of August and end of January.

Best preparatory programs:

  • Bachelor’s degree in Communication & Information Sciences, Communication Studies and Linguistics.
  • The academic background of the students in our Master's program varies a lot. If you have a Bachelor's degree in a different subject area than those mentioned above you are also welcome to apply if you have basic knowledge of and followed courses on, for example, communication theory, psycholinguistics, social psychology, or business communication.

Pre-Master's program

Open to both Research University students and students from a Dutch University of Applied Sciences (HBO).

Tuition fees and scholarships

International students find all information about tuition fees and scholarships here.

Interested in this Master's program?

Check your eligibility

More information on this Master's program

Download the brochure with information on program content, admission requirements, career prospects, housing and immigration matters, and student life in Tilburg. Throughout the year you can take part in various types of events: on-campus, abroad or online.

Interested in the New Media Design track?

Check your eligibility and the deadlines for application