Bas van Houten
Junior Lecturer
TiSEM: Tilburg School of Economics and Management
TiSEM: Department Marketing
B.A.vanHouten@tilburguniversity.edu
Room
K 743
Bio
I am Bastiaan van Houten, currently serving as a Junior Lecturer and Ph.D. Student at the Department of Marketing in Tilburg University. In January 2024, I achieved my master's degree in Marketing Analytics at Tilburg University. Complementing my academic journey that includes an MBA from Campbellsville University and a bachelor's in International Business and Management from Rotterdam Business School.
My research, under the supervision of Prof.dr.Marnike Dekimpe and dr.Julian Wichmann delves into the interplay between macroeconomic factors and consumer behavior.