News Department of Marketing
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Paper Tatiana Sokolova accepted for publication in the Journal of Consumer Research
09th February 2023The paper by Tatiana Sokolova, titled "Paper Meets Plastic: The Perceived Environmental Friendliness of Product Packaging", has been accepted for publication in the Journal of Consumer Research.
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Teaching Awards Spring 2023 Courses
09th February 2023Samuël Stäbler, Aukje Wijnen, Carlie Rosmalen, and Gijs van Bussel have won the Bob van den Brand teaching innovation Award for their 3rd year IBA course Business Strategy and Data.
Elke Schrover, responsible for the International Business Research course in the 2nd year IBA, won the Best Teacher Large Groups Award. -
Paper Max Pachali accepted for publication in the Journal of Marketing
09th February 2023The paper by Max Pachali (together with Peter Kurz and Thomas Otter, Goethe University Frankfurt) on "Omitted Budget Constraint Bias and Implications for Competitive Pricing" has been accepted for publication in the Journal of Marketing Research.
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Nine Tilburg researchers receive NWO Open Competition SGW XS grant
06th February 2023We congratulate Emel Öztürk, Boris van Leeuwen, David Schindler, Arjen van Lin, Sara van den Bossche, Elisabeth Huis in 't Veld, Sara Pabian, Ioana Pop and Gaëtan Mertens with this award.
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Paper Rik Pieters accepted for publication in the Journal of Marketing Research
09th November 2022The paper “Attention Trajectories Capture Utility Accumulation and Predict Brand Choice” co-authored by Ana Martinovici (RSM Erasmus University), Rik Pieters, and Tülin Erdem (NYU) has been accepted for publication in the Journal of Marketing Research.
The paper is based on the Ph.D. dissertation by Ana Martinovici, completed at Tilburg University under the supervision of Rik Pieters. -
2023 ACR Fellow Award for Rik Pieters
03rd November 2022At the Association for Consumer Research (ACR) conference held in Denver, Rik Pieters was awarded the 2023 ACR Fellow Award!
Rik has been appointed by the ACR Board of Directors as a new ACR Fellow. This is ACR's highest honor for scholarship. According to Rajiv Vaidyanathan, the executive director of ACR, this recognition was awarded to Rik for his ‘incredible contributions to our field’. As an ACR Fellow, Rik is now a lifetime member of ACR.
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Paper Barbara Deleersnyder accepted for publication in the International Journal of Research in Marketing
27th October 2022The paper “Drivers of the synergy between price cuts and store flyer advertising at supermarkets and discounters” by Barbara Deleersnyer, together with Wiebke Keller, Kai Widdecke, and Karen Gedenk has been accepted for publication in the International Journal of Research in Marketing.
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Paper Bart Bronnenberg accepted for publication at Marketing Science
27th October 2022The paper by Bart Bronnenberg, together with Yufeng Huang (currently at the University of Rochester Simon Business School and a Tilburg Ph.D. graduate) on “Consumer Transportation Costs and the Value of E-commerce: Evidence from the Dutch Apparel Industry” has been accepted for publication at Marketing Science.
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Paper Tatiana Sokolova accepted for publication in the Journal of Consumer Research
24th October 2022Tatiana Sokolova has a single-authored paper accepted for publication in the Journal of Consumer Research on: “Days-of-the-week Effect in Temporal Judgments”.
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Paper Marnik Dekimpe accepted for publication in the Journal of Marketing
24th October 2022The paper “Learning from Data: An Empirics-First Approach to Relevant Knowledge Generation,” by Marnik Dekimpe (together with Peter N. Golder, Jake T. An, Harald J. van Heerde, Darren S.U. Kim, and Joseph W. Alba) has been accepted for publication in the Journal of Marketing.
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Paper Bart Bronnenberg accepted for publication at Management Science
24th October 2022The paper “Consumer Time Budgets and Grocery Shopping Behavior” by Bart Bronnenberger, together with Econ colleague Tobias Klein, and Yan Xu from Virginia Tech (a Tilburg Ph.D. graduate) has been accepted for publication at Management Science.
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2021 NWO Open Competition grant for Bart Bronnenberg
22nd July 2022Bart Bronnenberg has been awarded one of the 2021 Open Competition grants from the NWO for his project: “Getting consumers to switch to sustainable and healthier food.”
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Paper Marnik Dekimpe accepted for publication in the International Journal of Research in Marketing
27th June 2022The paper by Marnik Dekimpe on the topic “The future of private-label markets: A global convergence approach” (co-authored met Katrijn Gielens at UNC, Anirban Mukherjee at Instead, and Kapil Tuli at SMU) has been accepted for publication at the International Journal of Research in Marketing.
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Warning label leads to higher prices for unhealthy products and healthier choices
24th June 2022In the fight against obesity, more and more countries are opting for mandatory, explicit warning labels on unhealthy products. Consumers who have less to spend react particularly strongly to this, which leads to healthier choice. The measure also leads to higher pricing of unhealthy products by manufacturers, which reinforces the healthy buying effect.
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Paper Bart Bronnenberg accepted for publication in the Journal of Economic Perspectives
22nd June 2022The paper “Marketing Investment and Intangible Brand Capital” by Bart Bronnenberg, together with Jean-Pierre Dubé and Chad Syverson (both from the University of Chicago, Booth School of Business) has been accepted for publication in the Journal of Economic Perspectives.