News Department of Marketing
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Paper Jorna Leenheer accepted for publication in the European Journal of Marketing
16th June 2022The paper by Jorna Leenheer (together with Millie Elsen from CenterData) on “Energy efficiency of consideration sets and choices: The impact of label format” has been accepted for publication in the European Journal of Marketing.
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Paper Shrabastee Banerjee accepted for publication in the Review of Marketing Science
16th June 2022The paper “AI Applications to Customer Feedback Research: A Review” by Shrabastee Banerjee (co-authored by Lee Peter at Yale School of Management and Ishita Chakraborty at UW-Madison) has been accepted for publication in the special issue of the Review of Marketing Research on: “Artificial Intelligence and Marketing,” guest-edited by K. Sudhir and Olivier Toubia.
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Samuel Stäbler wins the 2022 AMA Global Marketing Best Conference Paper award
09th June 2022At the AMA Global Marketing conference in Greece, Samuel Stäbler was awarded the 2022 AMA Global Marketing Best Conference Paper.
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Finalists of the IJRM Best Paper Award 2022
09th June 2022At the EMAC conference, the finalists of the IJRM Best Paper Award 2022 have been announced.
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Paper Max Pachali, Arjen van Lin and Bart Bronnenberg accepted for publication at Marketing Science
25th May 2022The paper from Max Pachali, Arjen van Lin, and Bart Bronnenberg titled: EXPRESS: How Do Nutritional Warning Labels Affect Prices? (co-authored with Marco Kotschedoff at KULeuven and Erica van Herpen at Wageningen University) has been accepted for publication at Marketing Science.
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Paper Rik Pieters accepted for publication in Psychometrika
25th May 2022The paper “A Review of Modeling Eye-Movements During Decision Making: Task Switching For Goal Attainment” by Rik Pieters, co-authored with Michel Wedel (Univ. of Maryland) and Ralf van der Lans (HKUST) has been accepted for publication in Psychometrika.
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Professor Bart Bronnenberg elected to KNAW
11th May 2022The Royal Netherlands Academy of Arts and Sciences (KNAW) has elected Bart Bronnenberg, Professor of Quantitative Marketing, to its ranks.
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Paper Marnik Dekimpe accepted for publication in the International Journal of Research in Marketing
02nd May 2022The paper by Marnik Dekimpe, co-authored with his former PhD Nick Bombaij (currently an Assistant Professor at the Amsterdam Business School) and Sarah Gelper (from TU/Eindhoven) on “Designing Successful Temporary Loyalty Programs: An Exploratory Study on Retailer and Country Differences” has been accepted for publication at the International Journal of Research in Marketing.
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Paper Jorna Leenheer accepted for publication in the International Journal of Management Education
24th March 2022Jorna Leenheer has a single-authored paper accepted in the International Journal of Management Education on “Do you think we are a match? The predictive power of matching activities for prospective students of an international business program”.
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Paper Inge Geyskens accepted for publication at the Journal of Retailing
08th February 2022The paper “Adding budget and premium private labels to standard private labels: Established empirical generalizations, emerging empirical insights, and future research” by Inge Geyskens and Marnik Dekimpe, together with Kristopher Keller, our former PhD candidate who is now a faculty member at UNC in Chapel Hill has been accepted for publication at the Journal of Retailing.
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2021 Robert D. Buzzell MSI Best Paper Award
03rd February 2022Bart Bronnenberg was one of the 4 finalists for the 2021 Robert D. Buzzell MSI Best Paper Award.
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Paper Els Gijsbrechts accepted for publication at the International Journal of Research in Marketing
13th January 2022The paper “The Dark Side of Innovation: How New SKUs Affect Brand Choice in the Presence of Consumer Uncertainty and Learning” by Els Gijsbrechts, co-authored with Bernadette van Ewijk, a former Tilburg PhD who is currently at the UvA and Jan-Benedict Steenkamp from UNC in Chapel Hill, has been accepted for publication at the International Journal of Research in Marketing.
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Best Retail & Pricing Paper Award for Kristopher Keller
07th January 2022The 2020 publication at the Journal of Marketing Research by our former PhD candidate Kristopher Keller (currently working at the University of North Carolina in Chapel Hill), together with his two advisors, Inge Geyskens and Marnik Dekimpe on: “Opening the Umbrella: The Effects of Rebranding Multiple Category-Specific Private-Label Brands to One Umbrella Brand” just received the Best Retail & Pricing Paper Award from the AMA’s Retail and Pricing SIG.
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Paper Hans Haans accepted for publication in the International Journal of Logistics Management
07th January 2022The paper by Hans Haans (together with Néomie Raassens from the Eindhoven University of Technology and Shantanu Mullick from Coventry University) on: “Surviving the hectic early phase of the COVID-19 pandemic: A qualitative study to the supply chain strategies of food service firms in times of a crisis” has been accepted for publication at the International Journal of Logistics Management.
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Buskers earn more on Sundays
22nd November 2021For hundreds of years, buskers (street musicians) have been earning money performing in busy public areas. Now, the first-ever large-scale study has explored which factors determine listeners’ giving behavior. A field study of 80,471 consumers and 72 buskers, conducted by the Tilburg researcher Samuel Stäbler and Kim Katharina Mierisch (a consultant at Simon-Kucher & Partners), yields surprising results.