Monika Nemcova, alumna Global Communication

"What I employed the most was efficient working in a team, which was highly emphasized during my studies."

Monika Nemcova (25) from Slovakia,  Online Marketer at Imbull | alumna Global Communication

Online Culture

1 year English Starts end of August

Study how digital culture rapidly and continuously develops under the influence of the use of new technologies and social media. What changes do we see in our communication, and how do we behave online and offline in this age of globalization and digitalization? How do individuals and groups create an identity, and how do they share and play with it? What transformations do art and popular culture undergo? Reflect on questions like this from different disciplines, including culture studies, media studies and digital ethnography. This is a track of MA Culture Studies.

of the current students is (very) satisfied with their program

National Student Survey (Culture studies, all tracks), 2018 | n=37

months on average between graduation and first job

National Alumni Survey, 2016-2018 | n=46

finds a job within 6 months after graduation

National Alumni Survey, 2016-2018 | n=46

Program and courses

The central theme of the master’s track Online Culture is the influence of digitalization on how we are connected to each other and to the world around us. You learn how to investigate this, for example by analyzing how people behave and express themselves online as well as offline. In doing this, you do not look at the online world and our online "existence" in isolation, but always in connection to the offline world.

  • Investigate the influence of digitalization on how we relate to each other and to the world around us.
  • Create your own study program by choosing from a wide range of elective courses.
  • Develop practical skills such as writing, analyzing and interpreting texts and images, critical reflection on societal issues, and participating in public debate.
  • Turn academic content into publications that are accessible to a wider public through Diggit Magazine, both a learning instrument and an online news platform focusing on digital culture, globalization, and arts.
  • An internship option provides you with the opportunity to put your knowledge into practice, and get familiar with possible future professions.

This is a track of MA Culture Studies. You specialize by following one of its tracks.

Typical courses are:

  • Digital media and everyday life
  • Self-fashioning, Life Writing and Mediatisation
  • Intimacy, privacy and authenticity
  • Intercultural Communication Online and Offline
  • Performance, Ritual, Art & the Body

More on the program and courses

  • Master student Online Culture Anouk van Vloet

    Anouk van Vliet

    Master's student

    "What I like about this program is that there is a lot to choose, concerning the courses and experiences. This means you can create your own educational path and research what is most interesting to you. A bit of a surprise for me was the importance of writing. Since papers are the main form of testing, you have to write a lot for every course."

  • Gabriela de la Vega Leite - Art, Media and Society

    Gabriela de la Vega Leite


    "The professors are all inspiring and passionate about their work. That is what makes a teacher so good, when you can see they care about and dedicate themselves to what they are doing."

Career prospects

Upon graduating you will have obtained the following title (a stated on your diploma): MA Culture Studies, specialization Online Culture.

The MA track Online Culture prepares you for a career in culture, media, and communication. An internship option provides you with the opportunity to put your knowledge into practice, and become familiar with possible future professions. An internship experience will enhance your position in the labor market. 

Alumni facts

  • Average time between graduation and first paid job is 3.6 months
  • 83% of our alumni find a job within 6 months after graduation, and 59% within 2 months
  • 80% of the alumni would choose the same program at our university again

Source: Alumni of Culture Studies (all tracks), National Alumni Survey, 2016-2018 | n = 46

More on your career prospects

Students on campus enjoying the good weather

Application and admission

This program starts:

End of August

Best preparatory programs:

  • A Bachelor’s degree in general Culture Studies, Liberal Arts and Sciences, Religious Studies, Communication Studies / Modern Language.
  • The academic background of the students in our Master's program varies a lot. Students with a Bachelor's degree in a different subject area are also most welcome to apply.

Pre-Master's program:

Open to both Research University students and students of a Dutch University of Applied Sciences (HBO).

Tuition fees and scholarships

International students find all information about tuition fees and scholarships here.

Interested in the Master's program?

Check your eligibility

Students on campus enjoying the good weather

More information

Please feel free to contact us for your personal queries. You can contact us on every page of the Master's website. Or find out more by choosing one of the options below.

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Interested in the Online Culture track?

Check your eligibility and the deadlines for application