Lesley Haerkens

Bio

Before starting as a Ph.D. candidate in marketing, I obtained a bachelor's degree in Economics and Business Economics, and completed two master’s degrees in Marketing Analytics and Data Science and Society, all at Tilburg University. 

My research centers on healthy and sustainable consumption. I'm particularly interested in working with large datasets and applying programming skills and machine learning methods, with a focus on integrating these approaches into marketing and demand modeling. 

Under supervision of Prof.dr.ir. Bart Bronnenberg and Dr. Max Pachali, my PhD research will examine the long-term impact of pricing, promotions, availability, and advertising on healthy choices in retail stores, compared to traditional alternatives. The initial study aims to assess the bias of retail promotions toward unhealthy products and explore their short and long-term effects on shopping behavior.