Alumnus Master Marketing Analytics Yvonne Bolsius

Alumnus Marketing Analytics Yvonne Bolsius

now Data Scientist / Researcher Consumer Research at CentERdata

Marketing Analytics

1 year English Starts end of August and end of January

Become a highly trained marketing analyst: gather and analyze big data using the latest techniques and methods available, to provide management with critical marketing insights and opportunities about online and otherwise.

of the current students is (very) satisfied with the program

National Student Survey, 2019 | n=31

worldwide in Business and Economics

US News Best Global Universities, 2020

of the alumni finds a job within 4 months after graduation

National Alumni Survey, 2019 | n=11

Program and courses 

Improve marketing decision-making using state-of-the-art research methodology to collect, analyze and disseminate quantitative information in a systematic and objective way. 

  • Strong links with business practice: what you learn is applied to real or simulated marketing dilemmas, whether it is during assignments or in interactive sessions with classmates and professors.
  • Outstanding track record of students and staff.  Learn to use the latest marketing models and methods available to gather data and draw conclusions taught by leading experts in the field. Teachers have won multiple innovation- and best teaching awards. 
  • Personalize your program with various electives to choose from. Take the opportunity to pursue a double degree in collaboration with one of our foreign partner universities.
  • In the first semester of the regular program, Marketing Analytics students can also apply for the following advanced programs:
    * The Extended Master, which adds a half year traineeship to the regular Master's program.
    * The QTEM network program, which adds an additional year to the program which you spend at a QTEM partner university and corporate partner. 

Watch this short video for a clear explanation of the difference 
between Marketing Management and Marketing Analytics.

Typical courses are:

  • Research in Social Media
  • Customer Analytics
  • Pricing and Revenue Analytics
  • Research Skills: Data Processing

More on the program and courses

  • Master's student Petra

    Petra Gebbinck

    Master's student

    "What attracted me most were the electives. I like both Data Science and Marketing, which makes Marketing Analytics the best of both worlds. Besides that, the program is really future-proof!"

  • Laurens van der Hoeven - Marketing Analytics

    Laurens van der Hoeven

    Master's student

    "The quality of education is really high and the professors are very skillful. I did not expect the program to be so well rounded. In my opinion it touches almost all facets related to marketing."

  • Fleur de Vos - Marketing Analytics

    Fleur de Vos

    Master's student

    "You have to work quite hard, but the program is really nice and up to this point I think it is really worth it!"

Career prospects

With your broad theoretical knowledge and relevant practical skills, you can expect to be in a highly competitive position when it comes to getting the job you want in Marketing Analytics. Choose from a diverse range of positions, such as Market Researcher, Big Data Analyst, or Consumer Behavior Analyst.

Some examples of our graduates' jobs:

  • Data Analytics Professional at GfK
  • Customer Insight Analyst at NS (Dutch Railways)
  • Customer Intelligence Analyst at Essent

Alumni facts

  • Average number of months until first paid job: 1,40
  • (Very) satisfied with the master's program: 91%
  • Gross monthly income one year after graduation: € 3,182 

Source: National Alumni Survey, 2019 | n=11

More on your career prospects

Students on campus enjoying the good weather

Application and admission

This Master’s program starts:

End of August and end of January

Best preparatory programs:

  • A Bachelor’s degree from Tilburg University in Business Economics or International Business Administration.
  • Bachelors with a solid basis in Mathematics and Statistics, Marketing, Marketing Research and Consumer Behavior, Management, Organization, Finance or Accounting, and Academic training.

Pre-master's program:

Open to both Research University students and students from a Dutch University of Applied Sciences (HBO).

Tuition fees and scholarships

International students find all information about tuition fees and scholarships here.

Interested in this Master's program?

Check your eligibility

More information

Please feel free to contact us for your personal queries. You can contact us on every page of the master's website. Or find out more by choosing one of the options below.

Personalized brochure

Create your own customized brochure with information on program content, admission requirements, career prospects, housing and immigration matters, and student life in Tilburg.

Download my brochure

Meet us

Unfortunately, we cannot organize any on-campus events at the moment. To help you as much as possible with your study choice, we offer online alternatives.

Take a virtual campus tour

Interested in the MSc Marketing Analytics?

Check your eligibility and the deadlines for application