Marketing Analytics

Program and courses 

In a world where massive amounts of data are available, it is a challenge to use these data wisely, so both consumers, as well as businesses, benefit from them. Improve marketing decision-making by using state-of-the-art research methodology to collect, analyze and disseminate quantitative information in a systematic and objective way.

The program focuses on key Marketing Analytics courses in combination with Data Science and Marketing Management topics.

• Strong links with business practice: what you learn is applied to real or simulated marketing dilemmas, whether it is during assignments or in interactive sessions with classmates and professors.
• Outstanding track record of students and staff.  Multiple teachers have won innovation- and best teaching awards
• Personalize your program with various electives to choose from, or take the opportunity to pursue a double degree in collaboration with one of our foreign partner universities.
• In the first semester of the regular program, Marketing Analytics students can also apply for the following advanced programs:
  * The Extended Master's Program, which adds a half year traineeship to the regular Master's program.
  * The QTEM network program, which adds an additional year to the program which you spend at a QTEM partner university and corporate partner. 

Typical courses are:

• Introduction to Research in Marketing
• Social Media and Web Analytics
• Customer Analytics
• Pricing and Revenue Analytics
• Skills: Online Data Collection and Management

More on the program and courses

Career prospects

With your broad theoretical knowledge and relevant practical skills, you can expect to be in a highly competitive position when it comes to getting the job you want in Marketing Analytics. Choose from a diverse range of positions, such as Market Researcher, Big Data Analyst, or Consumer Behavior Analyst.

Some examples of our graduates' jobs:

• Data Analytics Professional at GfK
• Customer Insight Analyst at NS (Dutch Railways)
• Customer Intelligence Analyst at Essent

Alumni facts

• Average number of months until first paid job: 3,5
• Alumni (very) satisfied with the program: 85%
• Gross monthly income one year after graduation: € 2,994,- 

Source: National Alumni Survey, 2021 | n=13

More on your career prospects

Application and admission

This Master’s program starts:

End of August and end of January

Best preparatory programs:

• A Bachelor’s degree from Tilburg University in Business Economics or International Business Administration.
• Bachelors with a solid basis in Mathematics and Statistics, Marketing, Marketing Research and Consumer Behavior, Management, Organization, Finance or Accounting, and Academic training.

Pre-master's program:

Open to both Research University students and students from a Dutch University of Applied Sciences (HBO).

Tuition fees and scholarships

International students find all information about tuition fees and scholarships here.

Interested in this Master's program?

Check your eligibility

Related Master’s programs

• Marketing Management
• Business Analytics and Operations Research
• Information Management