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Marketing Analytics

1 year English Starts end of August and end of January

Become a highly trained marketing analyst: gather and analyze big data using the latest techniques and methods available, to provide management with critical marketing insights and opportunities about online and otherwise.

of the current students is (very) satisfied with the program

National Student Survey, 2018 | n=30

in the Netherlands, #6 in Europe, #28 worldwide in Business and Economics

Times Higher Education Subject Ranking, 2019

Marketing Department in Europe

UT Dallas Research Ranking, publication period 2010-2017

Program and courses 

Improve marketing decision-making using state-of-the-art research methodology to collect, analyze and disseminate quantitative information in a systematic and objective way. 

  • Strong links with business practice: what you learn is applied to real or simulated marketing dilemmas, whether it is during assignments or in interactive sessions with classmates and professors.
  • Outstanding track record of students and staff.  Learn to use the latest marketing models and methods available to gather data and draw conclusions taught by some of the leading experts in the field. Teachers have won multiple innovation- and best teaching awards. 
  • Opportunity to pursue a dual degree in collaboration with one of our foreign partner universities.
  • In the first semester of the regular program, Marketing Analytics students can also apply for the following on top of programs:
    * The Extended Master, which adds a traineeship of half a year to the regular Master's program.
    * The QTEM network program, which adds an additional year to the program which you spend at a QTEM partner university and corporate partner. 

Typical courses are:

  • Research in Social Media
  • Customer Analytics
  • Market Assessment
  • Experimental Research

Check the program and courses

  • Laurens van der Hoeven - Marketing Analytics

    Laurens van der Hoeven

    Master's student

    "The quality of education is really high and the professors are really skillful. I did not expect the Master to be so well rounded. In my opinion the program touches almost all facets related to marketing."

    Ask Laurens a question

  • Fleur de Vos - Marketing Analytics

    Fleur de Vos

    Master's student

    "You have to work quite hard, but the Master is really nice and up to this point I think it is really worth it!"

    Ask Fleur a question

Career prospects

With your broad theoretical knowledge and relevant practical skills, you can expect to be in a highly competitive position when it comes to getting the job you want in Marketing Analytics. Choose from a diverse range of positions, such as Market Researcher, Big Data Analyst, or Consumer Behavior Analyst.

Graduates work or start for example as:

  • Data Analytics Professional at GfK
  • Customer Insight Analyst at NS (Dutch Railways)
  • Customer Intelligence Analyst at Essent

Alumni facts

  • Average number of months until first paid job: 2.8
  • Finds a job within 6 months after graduation: 93%
  • Gross monthly income one year after graduation: € 2,398 (converted to full time ratio)

Source: National Alumni Survey, 2016 | n=5

Check the career prospects

Students on campus enjoying the good weather

Application and admission

This Master’s program starts:

End of August and end of January

Best preparatory programs:

  • A Bachelor’s degree from Tilburg University in Business Economics or International Business Administration.
  • Bachelors with a solid basis in Mathematics and Statistics, Marketing, Marketing Research and Consumer Behavior, Management, Organization, Finance or Accounting, and Academic training.

Premaster's program:

Available for both Research University students and students from a Dutch University of Applied Sciences (HBO).

Tuition fees and scholarships

Please check the information about the tuition fees and the scholarships available for international students.

Interested in this Master's program?

Check your eligibility

More information

Please feel free to contact us for your personal queries. You can contact us on every page of the Master's website. Or find out more by choosing one of the options below.

Personalized brochure

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Interested in the MSc Marketing Analytics?

Check your eligibility and the deadlines for application