Marketing Analytics
Become a highly trained marketing analyst: gather and analyze big data using the latest techniques and methods available, to provide management with critical marketing insights and opportunities about online and otherwise.
On Campus if we can | Online because we can
National Student Survey, 2019 | n=31
US News Best Global Universities, 2020
National Alumni Survey, 2019 | n=11
Program and courses
Improve marketing decision-making using state-of-the-art research methodology to collect, analyze and disseminate quantitative information in a systematic and objective way.
- Strong links with business practice: what you learn is applied to real or simulated marketing dilemmas, whether it is during assignments or in interactive sessions with classmates and professors.
- Outstanding track record of students and staff. Learn to use the latest marketing models and methods available to gather data and draw conclusions taught by leading experts in the field. Teachers have won multiple innovation- and best teaching awards.
- Opportunity to pursue a double degree in collaboration with one of our foreign partner universities.
- In the first semester of the regular program, Marketing Analytics students can also apply for the following advanced programs:
* The Extended Master, which adds a half year traineeship to the regular Master's program.
* The QTEM network program, which adds an additional year to the program which you spend at a QTEM partner university and corporate partner.
Watch this short video for a clear explanation of the difference
between Marketing Management and Marketing Analytics.
Typical courses are:
- Research in Social Media
- Customer Analytics
- Market Assessment
- Experimental Research
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Petra Gebbinck
Master's student"What attracted me most were the electives. I like both Data Science and Marketing, which makes Marketing Analytics the best of both worlds. Besides that, the program is really future-proof!"
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Laurens van der Hoeven
Master's student"The quality of education is really high and the professors are very skillful. I did not expect the program to be so well rounded. In my opinion it touches almost all facets related to marketing."
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Fleur de Vos
Master's student"You have to work quite hard, but the program is really nice and up to this point I think it is really worth it!"
Career prospects
With your broad theoretical knowledge and relevant practical skills, you can expect to be in a highly competitive position when it comes to getting the job you want in Marketing Analytics. Choose from a diverse range of positions, such as Market Researcher, Big Data Analyst, or Consumer Behavior Analyst.
Some examples of our graduates' jobs:
- Data Analytics Professional at GfK
- Customer Insight Analyst at NS (Dutch Railways)
- Customer Intelligence Analyst at Essent
Alumni facts
- Average number of months until first paid job: 1,40
- (Very) satisfied with the master's program: 96.1%
- Gross monthly income one year after graduation: € 3,182
Source: National Alumni Survey, 2019 | n=11
Application and admission
This Master’s program starts:
End of August and end of January
Best preparatory programs:
- A Bachelor’s degree from Tilburg University in Business Economics or International Business Administration.
- Bachelors with a solid basis in Mathematics and Statistics, Marketing, Marketing Research and Consumer Behavior, Management, Organization, Finance or Accounting, and Academic training.
Pre-master's program:
Open to both Research University students and students from a Dutch University of Applied Sciences (HBO).
Tuition fees and scholarships
International students find all information about tuition fees and scholarships here.
Interested in this Master's program?
More information
Please feel free to contact us for your personal queries. You can contact us on every page of the master's website. Or find out more by choosing one of the options below.
Personalized brochure
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Meet us
In accordance with the guidelines of the National Institute for Public Health and the Environment (RIVM), all on-campus events until September 1 will not take place. To help you choose your Master’s program as best as we can, you can replay the sessions of our Online Master's Open day and participate in an online Q&A session for the program(s) you are interested in.
Interested in the MSc Marketing Analytics?
Check your eligibility and the deadlines for application