Marketing Analytics

Program and courses 

Improve marketing decision-making using state-of-the-art research methodology to collect, analyze and disseminate quantitative information in a systematic and objective way. 

• Strong links with business practice: what you learn is applied to real or simulated marketing dilemmas, whether it is during assignments or in interactive sessions with classmates and professors.
• Outstanding track record of students and staff.  Learn to use the latest marketing models and methods available to gather data and draw conclusions taught by leading experts in the field. Teachers have won multiple innovation- and best teaching awards. 
• Personalize your program with various electives to choose from. Take the opportunity to pursue a double degree in collaboration with one of our foreign partner universities.
• In the first semester of the regular program, Marketing Analytics students can also apply for the following advanced programs:
  * The Extended Master's Program, which adds a half year traineeship to the regular Master's program.
  * The QTEM network program, which adds an additional year to the program which you spend at a QTEM partner university and corporate partner. 

Watch this short video for a clear explanation of the difference between Marketing Management and Marketing Analytics.

Typical courses are:

• Research in Social Media
• Customer Analytics
• Pricing and Revenue Analytics
• Research Skills: Data Processing

More on the program and courses

Career prospects

With your broad theoretical knowledge and relevant practical skills, you can expect to be in a highly competitive position when it comes to getting the job you want in Marketing Analytics. Choose from a diverse range of positions, such as Market Researcher, Big Data Analyst, or Consumer Behavior Analyst.

Some examples of our graduates' jobs:

• Data Analytics Professional at GfK
• Customer Insight Analyst at NS (Dutch Railways)
• Customer Intelligence Analyst at Essent

Alumni facts

• Average number of months until first paid job: 1,40
• (Very) satisfied with the master's program: 91%
• Gross monthly income one year after graduation: € 3,182 

Source: National Alumni Survey, 2019 | n=11

More on your career prospects

Application and admission

This Master’s program starts:

End of August and end of January

Best preparatory programs:

• A Bachelor’s degree from Tilburg University in Business Economics or International Business Administration.
• Bachelors with a solid basis in Mathematics and Statistics, Marketing, Marketing Research and Consumer Behavior, Management, Organization, Finance or Accounting, and Academic training.

Pre-master's program:

Open to both Research University students and students from a Dutch University of Applied Sciences (HBO).

Tuition fees and scholarships

International students find all information about tuition fees and scholarships here.

Interested in this Master's program?

Check your eligibility

Related Master’s programs

• Marketing Management
• Research Master in Business: Marketing track
• Business Analytics and Operations Research
• Information Management