Marketing Management

Program and courses

In this program, you learn to understand consumer decision-making, and you are trained to strategically communicate, effectively brand, and efficiently distribute products and services. With Marketing Management you will become an expert in analyzing and interpreting consumer and business markets. 

Characteristics of this program are:

• Outstanding track record of students and staff.  Multiple teachers have won innovation- and best teaching awards.
• Strong connection with business practice. Business challenges, company guest lectures, and actual business cases ensure a strong connection between marketing theory and practice. You acquire the latest ideas from academic research along with insights, techniques, tools and procedures that are used in commercial practice.
• Personalize your program with various electives to choose from, or take the opportunity to pursue a double degree in collaboration with one of our foreign partner universities.
• Blended learning in various courses: interactive on-campus lectures are supplemented with online materials.
• In the first semester of the regular program, you can also apply for the following advanced programs:
  * The Extended Master's Program, which adds a half-year traineeship to the regular master's program.
  * The QTEM network program, which adds an additional year to the program which you spend at a QTEM partner university and corporate partner.

Typical courses are:

• Brand Management
• Marketing Communication
• Marketing Channel Management
• Strategic Marketing Management

More on the program and courses

Career prospects

With your broad theoretical knowledge and relevant practical skills, you can expect to be in a highly competitive position when it comes to getting the marketing job you want. You will be able to choose from a diverse range of positions, such as product/brand manager, online marketer, or sales manager.

Some examples of our graduates' jobs:

• Marketing Trainee at L'Oréal
• Management Trainee at KLM Royal Dutch Airlines
• Brand Manager at Perfetti van Melle
• Category Manager at Anheuser-Busch InBev

Alumni facts

• Is (very) satisfied with the Master's program: 89%
• Gross monthly income one year after graduation: € 2,799
• Would choose the same program at Tilburg University: 81%

Source: National Alumni Survey, 2021 | n=27

More on your career prospects

Application and admission

This Master’s program starts:

End of August and end of January

Best preparatory programs:

• A Bachelor’s degree from Tilburg University in Business Economics or International Business Administration.
• Bachelors with a solid foundation in Mathematics and Statistics, Marketing, Marketing Research and Consumer Behavior, Management, Organization, Finance or Accounting, and Academic training.

Pre-master's program:

Open to both Research University students and students from a Dutch University of Applied Sciences (HBO). 

Tuition fees and scholarships

International students find all information about tuition fees and scholarships here.

Interested in this program?

Check your eligibility

Related Master’s programs

• Marketing Analytics