Alumnus Master Marketing Analytics Yvonne Bolsius

Program and courses Marketing Analytics

Improve marketing decision-making using state-of-the-art research methodology to collect, analyze and disseminate quantitative information in a systematic and reliable way.

Program structure

This one-year program consists of 60 credits (ECTS):

  • 7 courses (42 ECTS)
  • Several optional Career Development workshops, lectures, and events (0 ECTS)
  • 1 Master’s thesis (18 ECTS)

You can start either at the end of August or at the end of January.

Program content

Core course
Elective courses
Master's thesis

Please Note: programs are subject to change. We advise you to look up the current program in Osiris Student at the start of the year.


Make the most of your Master's

In the first semester of the regular program, you can also apply for the following advanced programs:

Extended Master: traineeship (+0.5 years)
QTEM program: study abroad and traineeship (+1 year)
Talent Outreach Program (+1 year)
Netspar Honors Program

Or apply for a two-year double degree program with one of our international partner universities, to get two full Master's degrees.

Double degree: study abroad (+1 year)

Short overview of Marketing Analytics

Improve marketing decision-making using state-of-the-art research methodology to collect, analyze and disseminate quantitative information in a systematic and reliable way.

  • Strong links with business practice: what you learn is applied to real or simulated marketing dilemmas, whether it is during assignments or in interactive sessions with classmates and professors.
  • Outstanding track record of students and staff. Learn to use the latest marketing models and methods available to gather data and draw conclusions taught by leading experts in the field. Teachers have won multiple innovation- and best teaching awards. 
  • Extended Master: go the extra mile with a six-month traineeship on top of your master’s program.
  • Excellent students can combine their program with another master's program: the MSc Marketing Management.

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Interested in the MSc Marketing Analytics?

Check your eligibility and the deadlines for application