Alumnus Master Marketing Analytics Yvonne Bolsius

Program and courses Marketing Analytics

Improve marketing decision-making using state-of-the-art research methodology to collect, analyze and disseminate quantitative information in a systematic and reliable way.

Program structure

This one-year program consists of 60 credits (ECTS):

  • 6 core courses (30 ECTS)
  • 2 elective courses (12 ECTS)
  • Several optional Career Development workshops, lectures, and events (0 ECTS)
  • 1 Master’s thesis (18 ECTS)

You can start either at the end of August or at the end of January.

Program content

Core courses
  • Skills: Data Preparation and Workflow Management (3 ECTS)
  • Skills: Online Data Collection and Management (3 ECTS)
  • Customer Analytics (6 ECTS)
  • Pricing and Revenue Analytics (6 ECTS)
  • Social Media and Web Analytics (6 ECTS)
  • Introduction to Research in Marketing Fall (for students who start the fall semester) /
    Introduction to Research in Marketing Spring (for students who start the spring semester) (6 ECTS)
Elective courses

Choose 1 elective course (6 ECTS) from this list:

  • Marketing Models (CentER)
  • Survey Research
  • Conjoint Analysis
  • Structural Equation Modeling for Business and Economics (CentER)
  • Quantitative Models in Marketing (CentER)
  • Experimental Research

Choose 1 elective course (6 ECTS) from this list:

  • Marketing Channel Management
  • Strategic Marketing Management

Follow 2 optional advanced courses:

  • L’Oreal Brandstorm Challenge (2 ECTS)
    Every year we challenge a number of our enthousiastic students to participate in this challenge. Teachers of our department will coach these students towards the finals. 
  • Career Development Marketing (0 ECTS)
    Several optional Career Development workshops, lectures, and events.
    (Career events are not mandatory but can prepare you for the labor market.)
Master's thesis

You need to write a Master’s thesis (18 ECTS).

You will find a detailed description of the courses and required literature in our course catalog. 

Go to the course descriptions

Please note: programs are subject to change. We advise you to look up the current program in OSIRIS Student at the start of the year.

Do you want to know more about this Master’s program?

Find out more during one of our events

Check out our events calendar

Make the most of your Master's

In the first semester of the regular program, ambitious students can apply for the following additional advanced programs:

Extended Master's Program: traineeship (+0.5 years)

Short overview of the Extended Master's Program

During your traineeship, you work on practical assignments for a company, follow professional skills courses, and receive mentoring and guidance. By increasing your professional experience, skills, and network like this, you seriously boost your chances in the job market.

  • If selected, you will fulfill your traineeship from April to October. On average, you will work four days at the company, and attend skills training once a week at Tilburg University. In addition to this, company visits will be organized in the Extended Master's Program network.
  • If both you and the company are happy with the results, you are welcome to extend the traineeship by writing your Master's thesis at the company. Your research topic then needs to be approved by the Tilburg University thesis coordinator.
  • There are no administrative or participation fees for taking part in the Extended Master's Program. You will pay the regular tuition fees for the extra six months the Extended Master's Program takes.

Application and admission

You can apply for the Extended Master's Program once you've started the regular Master's program.

More on the Extended Master's Program

QTEM program: study abroad and traineeship (+1 year)

This Master's program is a proud partner of the prestigious Quantitative Techniques for Economics and Management (QTEM) network.

  • Excellent and ambitious students have the opportunity to extend their one-year Master's program with an additional year.
  • In this additional year, they can spend up to two semesters at different QTEM partner universities, and do an internship abroad at one of the corporate partners. Corporate partners include McKinsey, Bain, Deloitte, and ABInBev.
  • Successful QTEM students are awarded the QTEM Network Certificate.

Application and admission

You can apply for the QTEM program once you've started with the regular Master's program.

More information about the QTEM program

Or you can go for two full Master's degrees by:

  • Pursuing a two-year double degree program with one of our international partner universities.
  • Combining two of our Master's in marketing and be an expert in both research methods and managerial aspects of marketing.
Double degree: study abroad (+1 year)

Benefits of choosing a double degree

  • A great opportunity to expand quantitative and financial knowledge and skills. 
  • Because of your wide perspective in addressing international issues, you have gained a competitive edge in the job market; potential employers highly value international exposure and experience.
  • Experience two distinct academic, social, and cultural environments.

Partner university

  • LUISS Guido Carli University in Rome, Italy

More on the content of this double degree

Application and admission

You can't apply for the double degree program directly. Once you've started the regular master's program, you can apply for the double degree program. There will be a selection process, so please keep in mind that there is no absolute guarantee that you can start the double degree program. 

Double degree: combine two Master's in Marketing (at the same time or consecutively)

If you are an ambitious student, it might be interesting to combine your Master's program in Marketing  Analytics with a Master's program in Marketing Management.  You can become an expert in both research methods and managerial aspects of marketing.

If you meet all the entry requirements of both masters, you can do both Master's programs at the same time or consecutively.

As two courses (max. 12 ECTS) of one master can count in Marketing Management and be exempted in Marketing Analytics and vice versa, you only need two times 48 ECTS instead of two times 60 ECTS to get both degrees. The thesis is never exempted.  

Please contact our education coordinator about the actual rules and guidelines, or if you have any questions about combining both masters in Marketing:

Short overview of Marketing Analytics

Improve marketing decision-making using state-of-the-art research methodology to collect, analyze and disseminate quantitative information in a systematic and reliable way.

  • Strong links with business practice: what you learn is applied to real or simulated marketing dilemmas, whether it is during assignments or in interactive sessions with classmates and professors.
  • Outstanding track record of students and staff. Learn to use the latest marketing models and methods available to gather data and draw conclusions taught by leading experts in the field. Teachers have won multiple innovation- and best teaching awards. 
  • Extended Master: go the extra mile with a six-month traineeship on top of your master’s program.
  • Excellent students can combine their program with another master's program: the MSc Marketing Management.

Interested in the MSc Marketing Analytics?

Check your eligibility and the deadlines for application