Students participating in a lecture

Program and courses Marketing Analytics

Improve marketing decision-making using state-of-the-art research methodology to collect, analyze and disseminate quantitative information in a systematic and reliable way.

Program structure

This one-year program consists of 60 credits (ECTS), of which:

  • 7 courses (42 ECTS)
  • Several optional Career Development workshops, lectures, and events (0 ECTS)
  • 1 Master’s thesis (18 ECTS)

You can start either end of August or end of January.

Program content

Core course
Elective courses
Master's thesis

Make the most of your Master's

In the first semester of the regular program, you can also apply for the following on top of programs:

Extended Master: traineeship (+0.5 years)
QTEM program: study abroad and traineeship (+1 year)

Or apply for a two-year dual degree program with one of our international partner universities, to get two full Master's degrees.

Dual degree: study abroad (+1 year)

Marketing Analytics in short

Improve marketing decision-making using state-of-the-art research methodology to collect, analyze and disseminate quantitative information in a systematic and reliable way.

  • Strong links with business practice: what you learn is applied to real or simulated marketing dilemmas, whether it is during assignments or in interactive sessions with classmates and professors.
  • Outstanding track record of students and staff. Learn to use the latest marketing models and methods available to gather data and draw conclusions taught by some of the leading experts in the field. Teachers have won multiple innovation- and best teaching awards. 
  • Extended Master: go the extra mile with a six-month traineeship on top of your Master’s program.
  • Outstanding students have the possibility to combine the program with another Master's program: the MSc Marketing Management.

Personalized brochure

Create your own customized brochure with information on program content, admission requirements, career prospects, housing and immigration matters, and student life in Tilburg.

Download my brochure  

Interested in the MSc Marketing Analytics?

Check your eligibility and the deadlines for application