Students participating in a lecture

Program and courses Marketing Management

An excellent toolbox to analyze and interpret consumer and business markets with.

Program structure

This one-year program consists of 60 credits (ECTS):

  • 5 core courses (30 ECTS)
  • 2 elective courses (12 ECTS)
  • Several optional Career Development Marketing workshops, lectures, and events (0 ECTS)
  • 1 Master’s thesis (18 ECTS)

You can start either at the end of August or at the end of January.

Program content

Core courses
Elective courses
Master's thesis

Programs are subject to change, so we advise our students to check their exact program in the education catalog at the official start of the academic year.


Make the most of your Master's

In the first semester of the regular program, you can also apply for the following advanced programs:

Extended Master: traineeship (+0.5 years)
QTEM program: study abroad and traineeship (+1 year)
Talent Outreach Program (+1 year)
Netspar Honors Program

Or you can go for two full Master's degrees by:

  • Pursuing a two-year dual degree program with one of our international partner universities
  • Combining two of our Master's in marketing and be an expert in both research methods and managerial aspects of marketing
Dual degree: study abroad (+1 year)
Dual degree: combine two Master's in Marketing (at the same time or consecutively)

Short overview of Marketing Management

An excellent toolbox to analyze and interpret consumer and business markets with.

  • Outstanding track record of students and staff. The Best Thesis Award at the Dutch Marketing Awards 2016 and 2017 has been won by one of our Marketing Management students. Multiple teachers have won innovation- and best teaching awards.
  • Strong connection with business practice. Business challenges, company guest lectures, and actual business cases ensure a strong connection between marketing theory and practice.
  • As an outstanding student you’ll have the opportunity to combine this program with the MSc Marketing Analytics.

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Interested in the MSc Marketing Management?

Check your eligibility and the deadlines for application