Quint Zieltjens, alumnus Economische Psychologie

Alumnus Economic Psychology Quint Zieltjens, Digital Marketing Manager at McDonald’s Netherlands

Read the interview on his work and experiences after this study

Economic Psychology

1 year English Starts end of August

Become an expert in economic behavior, consumer psychology, and decision-making related to marketing, financial behavior, and communication. With Economic Psychology, you gain an understanding of how companies, non-profits, and governments can utilize knowledge of economic and psychological reasoning to comprehend and influence consumer decisions and financial behaviors. Economic Psychology is a track of the MSc in Social Psychology.

90%
of the current students is (very) satisfied with this program

National Student Survey, 2023 | n=9

#40
in Business & Economics

Times Higher Education Subject Ranking, 2024

#41
worldwide in Psychology

QS World University Rankings by Subject, 2023 

Program and courses

Learn to understand and apply psychological and economic insights to understand consumer behavior, financial decision-making, and marketing. This program has a strong practical orientation and aims to bring leading professional expertise into the classroom through discussions with course-related professionals before the start of the academic year, practical assignments derived from actual business cases, and an internship. Instead of lectures, you will attend courses in small interactive work groups

  • This program is unique in the Netherlands, with its focus on consumer behavior, marketing, financial decision-making, and its implications for public finances. 
  • You will be part of an international classroom with small-scale, interactive education from a team of highly enthusiastic, internationally renowned scholars from dynamic research institutes like TIBER.
  • The program focuses on the critical and valid application of theory in practice, with an emphasis on how economic psychology and consumer psychology can be applied to companies, non-profits, and policymaking.
  • Challenge yourself by developing your professional skills during an internship (18 ECTS) in an organization of your choice, or by doing a Double Degree program in Cross-Cultural Economic Psychology with the University of Osnabruck, Germany.

Typical courses are:

  • The Psychology of Economics
  • Money and Financial Behavior
  • Psychology and Marketing
  • Consumer Analytics Using Big Data

More on the program and courses

  • Student Economic Psychology Sanne Diepens

    Sanne

    Master's student

    "Learning more about consumer behavior from a psychological perspective was why I chose this program. I gained knowledge in how people make decisions everyday in the context of financial decisions and buying behavior. "

  • Quint Zieltjens

    Quint Zieltjens

    Digital Marketing Manager at McDonald’s Netherlands

    "Contributing a psychological background to the marketing field is a big advantage. Your perspective is the psyche and behavior of people, something that, for example marketing study programs, don’t really focus on."

    Read more on his work and experiences after this study

  • Vanessa Rettkowski

    Vanessa

    Graduate student

    Vanessa’s master thesis on greed and buying behavior won the Unilever Research Prize 2021. This prize is awarded annually to talented students who graduate on a theme that touches on the Sustainable Development Goals of the UN.

Career prospects

After completing this Master's program, you can conduct scientific theoretical, and practical research in the areas of social and economic psychology. You are able to develop tools and interventions to solve practical problems and study their effectiveness. With these professional and academic skills, you can work in academic-level positions in research, communication, marketing, financial services, advertising, or policy and consulting in private, semi-private, or governmental organizations.

Example positions of graduates:

  • Marketing Advisor
  • Marketing Researcher
  • Project Manager
  • Teacher
  • Researcher
  • Policy Advisor
  • Trainer or Coach
  • Consultant

Alumni facts

  • 3,6 months on average until first paid job
  • 86% is (very) satisfied with the Master's program
  • Gross monthly income one year after graduation: € 2,235

Source: National Alumni Survey, 2021 | n = 13 

More information on the career prospects

Students on campus enjoying the good weather

Application and admission

This Master's track starts:

End of August

Best preparatory programs:

Bachelor in (Social) Psychology with a major in:

  • Work & Organizational Psychology
  • Social Psychology
  • Economic Psychology

Pre-Master's program:

Not available. The following Master's programs do offer pre-Master's programs for students from universities of applied sciences (hbo): Sociology, Human Resource Studies, Organization and Management Studies, Marketing Management, Marketing Analytics, and Communication and Information Sciences.

Tuition fees and scholarships

International students, please find all information about the tuition fees and the scholarships available.

Interested in this Master's track?

Check your eligibility

Students walking in the Koopmans building

More information on this Master's program

Create your own e-brochure with information on program content, admission requirements, career prospects, and student life in Tilburg. Throughout the year you can take part in various types of events: on-campus, abroad or online.

Interested in the MSc Economic Psychology?

Check your eligibility and the deadlines for application