Become an expert in economic behavior, consumer psychology, and decision-making related to marketing, financial behavior, and communication. With Economic Psychology, you gain an understanding of how companies, non-profits, and governments can utilize knowledge of economic and psychological reasoning to comprehend and influence consumer decisions and financial behaviors. Economic Psychology is a track of the MSc in Social Psychology.
National Student Survey, 2023 | n=9
Times Higher Education Subject Ranking, 2024
QS World University Rankings by Subject, 2023
Program and courses
Learn to understand and apply psychological and economic insights to understand consumer behavior, financial decision-making, and marketing. This program has a strong practical orientation and aims to bring leading professional expertise into the classroom through discussions with course-related professionals before the start of the academic year, practical assignments derived from actual business cases, and an internship. Instead of lectures, you will attend courses in small interactive work groups.
- This program is unique in the Netherlands, with its focus on consumer behavior, marketing, financial decision-making, and its implications for public finances.
- You will be part of an international classroom with small-scale, interactive education from a team of highly enthusiastic, internationally renowned scholars from dynamic research institutes like TIBER.
- The program focuses on the critical and valid application of theory in practice, with an emphasis on how economic psychology and consumer psychology can be applied to companies, non-profits, and policymaking.
- Challenge yourself by developing your professional skills during an internship (18 ECTS) in an organization of your choice, or by doing a Double Degree program in Cross-Cultural Economic Psychology with the University of Osnabruck, Germany.
Typical courses are:
- The Psychology of Economics
- Money and Financial Behavior
- Psychology and Marketing
- Consumer Analytics Using Big Data
"Learning more about consumer behavior from a psychological perspective was why I chose this program. I gained knowledge in how people make decisions everyday in the context of financial decisions and buying behavior. "
Quint ZieltjensDigital Marketing Manager at McDonald’s Netherlands
"Contributing a psychological background to the marketing field is a big advantage. Your perspective is the psyche and behavior of people, something that, for example marketing study programs, don’t really focus on."
Vanessa’s master thesis on greed and buying behavior won the Unilever Research Prize 2021. This prize is awarded annually to talented students who graduate on a theme that touches on the Sustainable Development Goals of the UN.
After completing this Master's program, you can conduct scientific theoretical, and practical research in the areas of social and economic psychology. You are able to develop tools and interventions to solve practical problems and study their effectiveness. With these professional and academic skills, you can work in academic-level positions in research, communication, marketing, financial services, advertising, or policy and consulting in private, semi-private, or governmental organizations.
Example positions of graduates:
- Marketing Advisor
- Marketing Researcher
- Project Manager
- Policy Advisor
- Trainer or Coach
- 3,6 months on average until first paid job
- 86% is (very) satisfied with the Master's program
- Gross monthly income one year after graduation: € 2,235
Source: National Alumni Survey, 2021 | n = 13
Application and admission
This Master's track starts:
End of August
Best preparatory programs:
Bachelor in (Social) Psychology with a major in:
Not available. The following Master's programs do offer pre-Master's programs for students from universities of applied sciences (hbo): Sociology, Human Resource Studies, Organization and Management Studies, Marketing Management, Marketing Analytics, and Communication and Information Sciences.
Tuition fees and scholarships
Interested in this Master's track?
More information on this Master's program
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Interested in the MSc Economic Psychology?
Check your eligibility and the deadlines for application